Briefly describe the principles of public relations planning.

The principles of public relations planning include truth-seeking, system, innovation, flexibility, ethics, psychology and efficiency.

1 Principle of seeking truth from facts: Seeking truth from facts is a basic principle of public relations planning. Public relations planning must be based on grasping the truth of the facts, conveying the information to the public truthfully with a sincere attitude, and constantly adjusting the planning strategy and timing according to the changes of the facts.

2. Systematic principle: In public relations planning, public relations activities should be understood as a systematic project and planned and coordinated according to systematic viewpoints and methods.

3. Innovation principle: It means that public relations planning must break the tradition, deliberately innovate and be unique, so as to make public relations activities lively and interesting, thus leaving a deep and beautiful impression on the public.

4. Flexibility principle: There are many uncontrollable factors involved in public relations activities, which are difficult for anyone to grasp. Only with space can they advance and retreat freely.

5. Ethical principles: The core content of ethical principles is to strengthen the ethical requirements of organizing public relations activities and their planning and employee behavior.

6. Psychological principles: We should use the general principles of psychology and its application in public relations, correctly grasp the public psychology, and guide the situation according to the laws of public psychological activities.

7. Benefit principle: It is necessary to achieve better public relations effect with less public relations expenses and realize the public relations objectives of the enterprise.

Characteristics of public relations planning;

1, target. The planning of public relations has a clear and specific goal. Setting goals is the first step in the whole process of planning public-private relations. Is the premise of planning, there is no planning without goals. When determining the goal, we should combine subjective desire and objective factors as much as possible to determine the constraint conditions of the goal.

2. Ideology. The planning process of public relations is essentially a thinking process, which depends on the constraints of the human brain dominated by ideological characteristics and is completed by the planner's analysis of the social environment, the organization's own conditions and planning objectives.

3. Creativity. The planning of public-private relations must be a creative work. The whole process of public-private relations planning activities is a behavioral process in which planners, main objects, objects and planning schemes interact, and it is also a process in which creativity and thinking theory are used to develop creativity.

4. Procedural. Public relations planning is a procedure, an institutionalized procedure before management activities, decision-making activities and planning activities. At the same time, the planning of public relations itself is also a scientific procedure. In order to achieve the expected planning goal, the planning must make arrangements and settings for every step and action details of future public relations.

5. flexibility. Because public relations activity is a complex and comprehensive activity, its success depends on many external conditions. This requires that the public * * * relationship strategy should be flexible in order to effectively realize dynamic planning.

6. Timing. The timing of planning requires public relations planners to be sensitive, timely, decisive and random to different target objects.