What does the analysis of product competitiveness include?

First, the analysis of product competitiveness includes cost advantage, technology advantage and quality advantage.

Second, cost advantage means that the company's products rely on low cost to obtain higher profitability than other enterprises in the same industry. In many industries, cost advantage is the key factor to determine competitive advantage. The technological advantage of an enterprise refers to its stronger technical strength and ability to develop new products than other competitors in the same industry. Quality advantage means that the company's products win the market with higher quality than similar products of other companies, thus gaining competitive advantage.

1, product competitiveness refers to the degree to which products meet market requirements, which is reflected in consumers' consideration and requirements for various competitive elements of products.

2. There are four strategies to improve product competitiveness. The first is to form product strength through monopoly, the second is to enrich product series, the third is to shape product strength through strategic alliance, and the fourth is to take the lead in launching products on new technology platforms.