Traditional Culture Encyclopedia - Traditional stories - What are the skills of short video live broadcast?
What are the skills of short video live broadcast?
This is the most basic requirement of live broadcast. If it is a new anchor, it is best to broadcast live for more than 2 hours every day. Viya, for example, basically broadcasts live every day for 4-8 hours each time. In addition, it is necessary to ensure the frequency of live broadcast and try to broadcast live on time, so that users can form the habit of watching live broadcast on time.
2, lottery, welfare gifts
If you have watched the live broadcast of VIA and Li Jiaqi, you will find that they have many lottery sessions during the live broadcast. For example, Viya, every live broadcast will start with an opening remark: not much to say, draw a lottery first.
More importantly, her prizes are cost-effective, and the unit price is not less than 100 yuan, so the products are in demand. For example, YSL lipstick, Huawei mobile phone and even Hermes bag. This kind of opening meeting will leave users in the live broadcast room for the first time, and high-profile awards will give people another kind? Make a fortune? This feeling.
3. More interaction
Many people will make such a mistake when doing live broadcast with goods: a live broadcast is nothing more than selling goods, and there is no benefit at all.
If there are few people in the early stage of your live broadcast room, then try to interact as much as possible, share more interesting content, guide everyone to pay attention, be careful, and forward it to friends. The higher the sound wave of the live broadcast, the higher the weight of the live broadcast room, and of course the number of people watching the live broadcast will not be less.
4. Fight the price war.
To make fans think? Buying is earning? .
For example, we can use these price words: the price can't be lower, we have lost money now. ? We must raise the price immediately after the goods are sold out. ? We don't make money on this. I don't want to bring it to you at all. Now simply rushing sales is purely to bring goods and benefits to fans. ?
5. Show your professionalism
Whether shopping, studying or receiving news, we tend to trust the advice of professionals more. The same is true for selling goods in the live broadcast room. Only when you show your professionalism will the audience trust you.
What skills do you have about short video live broadcast? Bian Xiao, the global ivy, will share it with you for the time being. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.
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