The role of logistics packaging in modern logistics activities

The function of packaging is to keep products in good condition, facilitate storage and transportation, promote sales, and use appropriate materials and containers. , and adopt certain technical methods to package the goods, and decorate and mark them appropriately. Packaging hierarchy includes three states: independent packaging, internal packaging and external packaging. A single package is the smallest unit package that reaches users, and it is the direct protection state of products; Built-in is the protection state of concentrating one or more individual containers in an intermediate container; The outer packaging protects the product by taking necessary measures such as buffering, fixing, moisture-proof and waterproof, which is convenient for storage and transportation.

Packaging plays a very important role in logistics system. Packaging is the end of production and the starting point of logistics, which restricts the operation of logistics system to a great extent. Packaging products according to certain quantity, shape, weight and size. And the use of suitable materials and containers according to the nature of products not only restricts the convenience and efficiency of loading and unloading, stacking and storage, metering and counting, but also affects the utilization efficiency of sports tools and warehouses. Specifically, packaging has the following functions:

1. protection function: this is the function of maintaining product quality and the basic function of packaging. In the process of logistics, various natural factors (temperature, humidity, sunshine, harmful substances, biology, etc. ) affect the quality of the product, which will damage and deteriorate the product. In the process of loading, unloading, handling and transportation, shock and vibration will also damage the product. In order to maintain the integrity of products in the logistics process, it is necessary to package products scientifically to avoid the influence of various external unfavorable factors on products.

2. Convenient function. Packaging goods can provide many convenient conditions for the circulation of goods. Transportation, loading and unloading are usually based on the volume and weight of the package, as well as pallets, containers, trucks and so on. It is also delivered according to a certain packaging unit. Proper packaging shape, size, weight and materials can facilitate transportation, handling and storage, improve the efficiency of other logistics links and reduce circulation costs.

4. Sales function. Packaging is an integral part of goods and an image of goods. Trademarks, designs, text descriptions, etc. On the package are advertisements for goods and "silent salesmen". They are the media to publicize and sell goods, and induce and stimulate consumers' desire to buy.