Fabe sales rules. What is golden talk?

Fabe's golden words are characteristics (characteristics), advantages (advantages), benefits (benefits) and evidence.

Features: refers to the features that your own products have that others don't have, or your products are obvious in some aspects, far beyond others. Of course, you should first know your product like the back of your hand, and then explore its characteristics as much as possible, especially the comparison with the same industry.

For example, the pot you produce is made of xx high-strength composite material with the latest technology, the clothes you sell at home are made of imported fabrics with top international standards, and the snacks you sell are handmade without any additives.

abstract

FABE method is simply to find out the characteristics that customers are most interested in, analyze the advantages of this characteristic, find out the benefits that this advantage can bring to customers, and finally present evidence.

Through the sales model of these four key links, we can answer consumers' demands, prove that the products can really bring these benefits to customers, and skillfully handle the problems that customers care about, so as to successfully realize the sales demands of products.