In the new energy era, many people believe that the new forces will replace the traditional luxury car brands, is this really the case?

At present, the new forces in the field of new energy are in the lead, but it's not yet time for a showdown, and it's still too early to tell who's going to die. As the Chinese government for many years for new energy vehicles policy guidance and financial subsidies, the automotive industry is currently hot

new energy vehicles, and new energy vehicles inside the leader is the new car-making forces, the traditional luxury brands of these once traditional fuel car tide

children since the feeling is forgotten in the corner, which in the end is how it is?

The new car-making forces started early: although the electric car in the automobile more than a hundred years in the development process has been lukewarm, but in recent years Tesla

Renewed the fire of the new energy vehicles, and China's new car-making forces azure small reason for them to plowing in China's market for 5-6 years, the annual sales volume has exceeded

100,000 units, in the range, self-driving, intelligent cockpit, etc., has established a certain moat, and the new car-making force is the first time in China, the new car-making force is the new car-making force. In the field of range, autonomous driving, intelligent cabin and other areas have established a certain moat, on the contrary, the traditional luxury brands on pure electric

automobile attitude is still relatively indifferent, a wait-and-see attitude, only put a small number of pure electric models in the market to test the waters of the new energy development

development of the golden period of the indifference, the only oil to electric models in the market to test the water.

One, such as in the range, a number of Chinese auto brands have developed a range of more than 1,000km of cars, for their own

automobile brands in the country to build the layout of the exclusive fast-charging charging piles, 800V ultra-fast charging can be charged from 10 percent to 80 percent in 20 minutes. At the same time, such as

Azalea has also developed a power exchange station, 3-5 minutes can complete the entire battery replacement, to reduce the user's anxiety of charging, innovative rental power

case to solve the user's worry about the battery loss, safety issues, these are some of the innovations of the new forces from the range, replenishment of energy, and in contrast to

Traditional luxury brands are rarely heard of range, charging pile-related news action

Traditional luxury brand. news moves.

Traditional luxury brands are slow to transform, and when the new car-making forces are working feverishly in the field of new energy, what are the traditional luxury brands doing?

Busy lying in the traditional fuel car old capital lying to make money, fuel car era can earn a pot full of why rush to launch electric

car it? So the traditional luxury brand many models or oil to electric models, short range, intelligent Internet features less expensive

The common problem scared off how many potential users, and the new car-making forces are the roots of new energy vehicles, no fuel car baggage, from 0 to

1 breakthroughs in the new energy vehicle research and development of production and marketing, but to invest in more manpower and resources to deepen the ploughing.

Two, the Internet playing method of maladaptation, China's Internet technology why can lead the world, rely on is a small step fast, fast iteration of the

playing method, and the traditional luxury brands in the face of these amateurs, but some of the hand to hand, because of a model in accordance with the development of a V-shaped process

a new car generally takes 3-4 years, the car on the market, the car is a new car, the car is a new car. The long development cycle and fewer iterations after mass production are precisely the disadvantages of traditional car companies in the face of new car-making forces, and traditional car companies need to make corresponding changes in software self-research, development processes, and user operations if they want to strengthen their capabilities in this area.

It is also important to note that the new car makers have a long time to develop their own software, and that they have a lot of experience in software development and user operations.

Iris LIDAR is arranged on the roof of the car, with an emission wavelength of 905nm, FOV range of 120°X26°, and a maximum detection distance of

250m. The Smart Driving SoC chip adopts NVIDIA's ORIN series of chips, and the maximum arithmetic power of a single chip can reach 254TOPS,

Software algorithms are developed by Zenseense, Volvo's autonomous driving company. The software algorithms are developed by Volvo's autonomous driving company Zenseact, which optimizes autonomous driving

decision-making algorithms based on massive amounts of user data and test data to enhance the user experience.

Third, in the field of intelligent cockpit, compared to Volvo fuel car products, this generation of cockpit equipped with Qualcomm Snapdragon digital cockpit platform as a high computing power

hub, software level and Google in-depth cooperation with the integration of the world's first car with built-in native Android system car companies, the car machine system and Google

Capable home ecological depth of integration, design and design with the Google Smart

Capable home

The deep integration of ecology, in the design and the user's Android phone operating mode is basically consistent with the user to reduce the learning cost, improve

Lift the consistency of the user's habit of use.

When this era emphasizes the user experience, rapid iteration of the Internet play meets the heavy manufacturing, supply chain management of the traditional automotive play, short

Interval on the car-making new forces as a new species to attract the eyes of the market capital and the user, by playing the time difference through the Internet probability

idea to achieve a certain advantage, but the traditional automobile manufacturers have also continued to make up for their own in the Algorithm software, user experience on the weak short board, car-making

new forces in the sales channel change, manufacturing capacity is also strengthening. In 2024-2025 the traditional luxury brands to come up with a real

pure electric car products and car-making new forces to compete in the real gun to really see the difference whether to be replaced.

four, today's automotive industry, due to electrification, intelligent together, coincides with the emergence of a technological innovation cycle, the cycle before and after

probably about 20 years, the first half of the run is over, has entered the second half.

Year, the first big touch screen to play understand, the computer operating system into the cell phone Dopod, Apple, as well as quickly followed by HTC,

all ate that era of technological dividends. Their phones were priced much more expensively than the mainstream feature phones of the day, and were properly positioned at the high

end of the market.

NiuDian, which was the first to substitute pure electric drive and simple intelligence into a two-wheeled motorcycle, achieved a similar position.

This explains why today, global consumers generally consider newer forces like Tesla and Azera to be premium brands, even though they don't have a long

history and haven't competed in any Le Mans endurance races to prove their product prowess.

Even certain non-premium brands are seen by many as premium products. Would anyone consider some brands gasoline models to be premium products? Nope. So why would many people have a misconception about the former big cars that don't sell for a lot of money?

The answer is the human tendency to like the new and hate the old.

Because for a hundred years we were used to gasoline cars. And so the advent of new electric cars has given a lot of new brands and new products the opportunity to shape themselves within that same

special narrow cycle of technological innovation.