How is the brand value of an enterprise calculated?

It adopts the international public opinion survey method. Respondents' opinions are the only basis for ranking. The candidate 300 brands are not only local brands in China, but also international brands. The selected brands must meet certain standards in terms of sales revenue or advertising of their affiliated enterprises (mainly products). Sales revenue should reach any of the following four rankings: Fortune Global 500, Fortune (Chinese version) "China Listed Companies 100", "China Top 500 Enterprises with Foreign Investment" issued by MOFTEC and "China Top 500 Enterprises" issued by china enterprise confederation. Advertising refers to the national media advertising volume of this product in Chinese mainland. The survey does not include service brands. For example, a questionnaire was sent to 5000 readers, all of whom are senior managers of enterprises. Respondents rated the candidate brands from five aspects: product quality, market performance, influence, stability and development potential.