Successful Cases of Chongqing Ma Jia Culture Media Co.

Tieguanyin vs. Transformers

MaJia designed a Transformers look for Lifan X60 car according to the marketing demands of Lifan X60 car, combined with the hot topic of rising oil prices at that time, and created a 3D model to be used in the still movie Tieguanyin vs. Transformers. Within 2 weeks of the start of the promotion, the Vest team ****counted 70 topics about the images and related videos of the work in Chongqing and national online platforms, including 21 in Chongqing and 49 nationally. Harry Potter and Chongqing Girl

MaJia implanted the elements of ASUS computers in this still image movie, and also embodied the product tone of ASUS computers through the storyline and visual presentation and other ways, and successfully introduced the public's attention to the ASUS products themselves, and conveyed the relevant information about ASUS computers to the audience groups for 6 days with over 5 million clicks more than 10 million times the work spreads 8,000 More than 8,000 interactions.

The project is for Loncin Real Estate's first property in Chengdu - JiuXi project for the network promotion vest and Loncin Group team *** with the study of marketing strategy, identified "Chengdu's only a small house with a landscape" as the core demand, tightly followed the "small house with a landscape", and the "small house with a landscape". The core demand of the project is "the only small house with landscape in Chengdu", grasping the young people of the old long generation who have sentimental attachment to the eastern part of Chengdu, and taking advantage of the hot drama "Our Unpositionable Youth" to awaken the youth of the old long generation in Chengdu in their youthful years. 251,064 effective clicks, 2,595 interactions with the network, news reports in the Huaxi Metropolis Newspaper and Chengdu Business News, and reprints in comprehensive portals such as NetEase and Sina. Emei Immortal World

The production team spent 3 days in Emei Mountain to complete the shooting, and on the 2nd day of shooting, the vest team released the publicity works of Emei Mountain scenic spot on network platforms one after another, and 9 days later, the static movie of "Emei Immortal World" was released on major network platforms, and then in the following one month, the vest team continued to promote the proliferation of the network platforms, so that the works caused strong repercussions on the video websites in the whole country after release. After the release of the work, it caused a strong reaction on the national video website, and has been recommended as the home page of each website for many times. China Version 2012

"China Version 2012":

In 2011, the Chongqing version of 2012 was launched, borrowing the momentum of the blockbuster 2012 and the theory of doom to combine Wulong's karst landforms and scenery, which attracted the attention of the majority of netizens.

In order to promote the Wulong World Natural Heritage scenic area in the summer tourism season sales growth, the Chinese version of 2012 as a gimmick, Wulong World Natural Heritage scenic area as the background, vest culture for the A party to create a escape from the disaster as the theme of the still image of the movie. After the movie was completed, the Vest team spread and promoted the movie in phases on mainstream online platforms in Chongqing, Chengdu and nationwide, and appropriately guided netizens' attention and discussion on the Wulong World Natural Heritage Scenic Spot. ***Totaling 2,250,000 effective dissemination, 10,873 network interactions, 26 network platforms recommended top highlighted and refined.

Wangtian Tree Alanya

Wangtian Tree Alanya

In 2010, riding on the heat wave of Avatar, combined with the tropical rainforest vegetation characteristics of the Wangtian Tree Scenic Spot, a static movie about the protection of the tropical rainforest was created. 2 large-scale media attention and news reports 94 More than 94 media reports, such as "Yangzi Evening News", "Chongqing Evening News" 7 times the number of tourists increased, was personally praised by the governor of Xishuangbanna

Chibi Bronze Bird Terrace

"Chibi Bronze Bird Terrace"

In 2009, the most reddish online event on the Chinese network. It is the originator work of China's still image movie, which laid the foundation of storytelling marketing in China's network development, and so far, the project is also a classic case worth studying in network interactive marketing. 11 website forums recommended to place the top of the highlighting and adding the essence, Entertainment Weekly's 6-page interview report, print media Yunnan Life New Newspaper, Sina.com, Golden Eagle.com, and other national portals reported and reprinted YU LOST

< p>The promotion team started its work on Dec. 6, 2012, and as of Feb. 5, 2013, the print works and video promotions have been released on 212 platforms, 192 static movies and 20 videos. At present, the number of dissemination ****counts about 2.45 million, and the number of interaction is about 6,000. Dreaming of Jiangjin

"Dreaming of Jiangjin"

The beautiful static movie, Chongqing version of "Love at the Hawthorn Tree", has brought great attention to the tourist attraction of Jiangjin. The male protagonist has also become popular on the Internet as a result. The promotion of the movie has made Jiangjin an instant mecca for countless people yearning for pure love. On the day of Tanabata, a live event organized by the Jiangjin Municipal Government welcomed tens of thousands of people going for love in the Chongqing metropolitan area. The Killer's Gift

MaJia Culture took Wangtianshu Scenic Area as the background of the story, and shot a microfilm for Wangtianshu Scenic Area by taking the scene on the ground. Successfully enhance the Wangtian Tree Scenic Area's brand awareness and exposure, network mention rate, this promotion covers more than 200 network platforms, more than 10 mainstream video sites, of which 9 video sites recommended the whole process, *** counting the release of 280 related topics, microblogging release and forwarding 1150 people, to achieve the 3380000 people dissemination and 7891 people interaction (incomplete statistics), at least 30 media reports. In the process of promotion, it also gained the full support of Shanda Network, and more than 50 large-scale online games under Shanda Network were recommended on the official homepage. Do not disturb the Begonia Xiangguo

The microfilm with Dazu as the background, successfully created a topic to cause concern for the scenic area to guide netizens to Dazu, Dazu Begonia Xiangguo, Dazu Changzhou Ancient City, Zeking and other objects of step by step attention, successfully enhance the brand awareness and exposure of Zeking - Begonia Xiangguo. The network promotion *** counted to cover at least 12 mainstream video websites, 25 Chongqing or national portal websites, and the main posting of related topics *** counted 79. At least 25 media reports were realized. (Video sites + community forums + microblogging and microblogging) total *** dissemination of 7,197,000 people, more than 8,000 people involved in the interaction. From Baidu's exact match keyword search data, the actual number of spreading times has exceeded 10 million. Lujia Marina Night Talk

We integrated the resources of all major online platforms around the theme of "Lujia Marina Night Talk" to promote the event in the early stage, to raise the popularity of the "Lujia Marina Night Talk" event, and to draw people's attention to the project and their participation in it; To complete the organization and execution of an interactive PR event on the internet; and to make use of the platform resources to promote and report on the event at a later stage in order to increase the exposure, popularity and reputation of the event and to achieve the maximum marketing effect. Jianshan International Automobile Mountain Cross-country Challenge

The event was a large-scale sensational public relations activity organized by Vest Culture to promote the Jianshan International Real Estate. Through the precise analysis of the target consumers, Ma Jia combined the largest cross-country car mountain race in Chongqing, supplemented by more than a hundred netizens' photography activities, together with the exquisite pictures of the sale of vacation properties for extensive network dissemination. Once the activity was launched, it attracted a large number of self-driving car enthusiasts, netizens and news media to participate and disseminate publicity, and more than 2,000 off-road vehicle cluster enthusiasts participated in the activity on the day of the event, realizing a wide range of reports and publicity on network platforms and traditional media. Longhu MOCO Photography Activity

The project was a theme photography salon activity organized by Vest Culture for Longhu MOCO Home Life Pavilion. In order to show the high-end home image of Longhu MOCO, Vest team invited 8 beautiful models to help on the day of the event, in addition to inviting professional photographers, but also launched a network call before the event, inviting photography enthusiasts **** to participate in the same, the scene on the day of the event was very hot. Through the large-scale publicity and picture diffusion of network photography activities, Longhu MOCO Home Pavilion has been rapidly spread, and the degree of exposure and visibility has increased rapidly ASUS Electric Photography Salon

The release and dissemination of this ASUS Computer High-end Photography Salon activity began on the Internet platform. Throughout the promotion process, in Chongqing and the national attributes of the network platform *** counted release hair 32 topics, the forum achieved about 171,666 dissemination and 573 times netizen interactive discussion, microblogging achieved 262,774 readers. Jiang Xiaobai Drunken Truth Interactive Party

Based on Jiang Xiaobai's own product attributes, Vest Culture planned the #Drunken Truth interactive activity on Sina Weibo. During the event, the vest promotion team released *** counting 42 topic posts on online platforms, with 23 online platforms covered. It also triggered the attention of several traditional and online media. Malaysia health care tourism

MaJia hosted the meeting to microblogging, mainstream forums in Chongqing, the pre-large range of topics surrounded the post, the activities of the comprehensive laying, played an excellent dissemination effect. I and the same sex beauty of the snowy mountain wedding

The reality show shows the beauty of Emei Mountain season, for the scenic area in the tourism off-season increased exposure, for the Emei Mountain scenic area in the tourism off-season increased sales opportunities. Has been six network platforms listed as the site recommended *** counted 25 times, which love the card car club Chongqing version of the dissemination of more than 1,800,000 people, occupying the home page of the site, "weekly hot list" first continued for a week, the Dayu network direct dissemination of more than 90,000, the end of the world Chongqing version of the dissemination of more than 1,800,000 people. Suning

The reality show event shows the deliveryman of Suning.com, combined with high temperature and the bottom price of the whole network, to publicize Suning.com's 618 Electricity Mid-Year Celebration, to bring the distance between Suning.com's electricity platform and the target group closer, and to successfully enhance Suning.com's influence and popularity in the electricity business in June, and to enhance the sales of Suning.com's products in Chongqing Chongqing Broadcasting Group

The project is to publicize and promote Suning.com's products, to promote its products, to promote its products, to promote its products, to promote its products and to promote its products, and to promote its products. p>The project is a series of regular network marketing activities for the publicity and promotion of Chongqing Cable TV's TV+ HD set-top box, taking advantage of the London Olympics, through the Olympic Games, the use of microblogging activities, microblogging topics, double microblogging to assist in the promotion of the scene of the reality show, the forum prize survey, the forum topic of the posting of the Baidu question and answer session, QQ group diffusion and other ways to achieve the advantages of the project's product exposure and brand image enhancement, closer to the project's product sales. The network promotion released 280 microblogs, which were used to promote the project's product advantages and enhance its brand image. The network promotion released 280 microblogging, microblogging prize activities 3 times, microblogging newspaper 2 issues, microblogging diffusion forwarding 22, increase real fans 5100 people, *** to achieve 4152 times forwarding and 1424 times interactive comments (incomplete statistics), the total number of fans covering more than 4.1 million people; covering 15 mainstream forum sites in Chongqing, planning and releasing the forum activities 3 times, the relevant topic posts 22 Lifan Real Estate microblogging hosting

This project is a microblog marketing campaign for Lifan Group's Lifan Center and Lifan Football Club. In addition to daily microblog maintenance, the Vest team combines the current hotspots of actual events with cartoon blog posts, supplemented by microblog activities, microblog live broadcasts, and large number of retweets, to increase microblog exposure and attract more attention from the target audience.

Chongqing Yaolong

The project is a microblog marketing for Chongqing Yaolong Men's Basketball Club, which is a comprehensive promotion and publicity for Chongqing Yaolong Men's Basketball Club by means of fan interactions, microblog activities, microblog live broadcasts of matches, live broadcasts of players' training, and forwarding of large numbers, which has attracted the attention of the majority of basketball fans. As of April 26th, the net increase of fans was 1,212, and the daily exposure reached 277875, of which 2 original microblogs reached 1096 and 2082 retweets respectively.

Yuneng 1992

This project is a microblog marketing for the publicity and promotion of Yuneng Group's properties by Vest Culture. In addition to daily microblog maintenance, the vest team, based on the corporate culture tone and its product information, combined with the current hotspots of the actual events, through the form of cartoons in the microblog performance. As of April 26th, the fans grew by 2,000, and the highest daily exposure reached 140,000.