2021 China's automobile value retention rate analysis How to "sell the car does not lose" look here

EasyCar Original - Counting the car market Not long ago, China Automobile Dealers Association and JingZhenJi jointly released the "2021 China Automobile Value Retention Rate Report", which takes the three-year value retention rate of fuel vehicles and the one-year value retention rate of new energy vehicles as the benchmark, and introduces in detail the current domestic models at all levels and the joint venture manufacturers' value retention rate ranking at the macroscopic level, The report also provides detailed data on the value retention rates of almost all types of passenger cars, including sedans, SUVs, MPVs, pure electric vehicles and plug-in hybrids, at the micro level.

For auto consumers, the data is a good basis for choosing a car, whether it's a new purchase or a replacement. As we all know, a car with a high retention rate will be worth more when you sell it in the future, and you will be able to buy a new car at a lower cost.

●Overall value retention rate by class

With the data, we can see that the value retention rate of large cars is the highest, reaching 80.87%, which is basically the main battlefield of Mercedes-Benz S-Class, BMW 7-Series, and other luxury brands, with the high price, low market share, and low end-sale discounts. The main reason for this is that this class of products generally has a high value-added rate.

In addition to this, there are small cars, medium-sized and large cars, medium and large SUVs and MPVs that have a retention rate of more than 70%, so for the average consumer who wants to buy a product with a high retention rate, he or she can choose from these levels of products. Finally, you can see that mid-sized cars and mid-sized SUVs also have a value retention rate of more than 65%, which is also a good choice.

● Ranking of domestic joint venture manufacturers in terms of value retention

First, let's start with the joint venture manufacturers that Chinese consumers have relatively more options to choose from, of which FAW Toyota is at the top, with a value retention rate of 80.35%, followed by Dongfeng Honda, GAC Toyota, and GAC Honda, which have a retention rate of between 76-80%.

The next two brands are Beijing Benz and BMW Brilliance, whose value retention rate is between 70-75 percent. The brands FAW-Volkswagen Audi, Changan Mazda, Dongfeng Nissan and SAIC Volkswagen are also in the top 10 lineup, with value retention rates between 64-67 percent.

● Each country's individual brand value retention rate

1, German brands

First from the German brands, Porsche is the best-performing brand, with a value retention rate of 95.42%, even compared to the excellent value retention rate of the Japanese brand Lexus, but also with a clear advantage. The reason for this is the outstanding recognition of Porsche as a high-end luxury brand, the stable terminal price of its products, and the high premium brought about by the many optional features.

The next three German luxury brands, Mercedes-Benz, MINI and BMW, have a retention rate of 70-77 percent, making them the second group behind Porsche. In addition, Audi, Volkswagen and Skoda, also part of the Volkswagen Group, have retention rates of 57-69 percent.

2, Japanese brands

Japanese brands, the best value retention rate data is Lexus and Toyota, respectively, 86.75% and 83.24%, as a high and low with the Toyota Motor Group, the two have a very high degree of brand recognition in the Chinese market, while the product retention is also very high.

The next brands with high retention rates are Honda and Subaru, with three-year retention rates between 71-79 percent. On top of that, Mitsubishi, Nissan, Mazda and Isuzu are a few brands that also have retention rates between 65-70 percent. Finally, Acura and Infiniti, two luxury brands that are owned by Honda and Nissan, respectively, retained 62.82 percent and 62.62 percent of their value.

In terms of the overall value retention rate data performance, most of the Japanese brand products have a good performance, compared with most of the same level and price of the German brands, American brands, Korean brands and independent brands are relatively more valuable.

3, the U.S. brand

Tesla's value retention rate is the highest, reaching 64.82%, we know that many people are difficult to imagine, why pure electric cars can be so valuable? As the global market leader in pure electric vehicles, Tesla has now become an iconic symbol, with the Model 3 and Model Y, which are in short supply, at the heart of the current high retention figures.

Next up, GM Group's Buick and Cadillac brands have retention figures in the 60-63 percent range. Further back, Ford, Jeep, Lincoln, Chrysler and <a class="baikekeyl" href="/chevrolet/