Traditional Culture and Cross-border Games

As an outstanding representative of non-legacy cultural creation, Wenchuang products, the hometown of embroidery in Anjingchuan, were invited to participate in Gazelle Valley Exhibition Hall and Gazelle Valley Digital Cultural Creation Industrial Base. By building a digital cultural and creative enterprise settlement, talents, technology, capital, market and other services related to industrial development will be gathered on this platform to provide opportunities for enterprises to link, collide and cooperate with each other.

? What are the highlights of Wenchuang products in Anjing, the hometown of Shu embroidery, which can attract Gazelle Valley to set up a separate window and booth, and send out an invitation to learn about Shu embroidery, enter Shu embroidery and get to know it again!

I saw Shu embroidery for the first time! ! !

Shu embroidery, also known as "Sichuan embroidery", is one of the four famous embroideries in China. This is a traditional China craft, in which patterns are embroidered on silk or other fabrics with silk thread. As one of the oldest embroideries in China, Shu Embroidery has formed its own unique charm with its bright and delicate colors and exquisite stitches, and its richness ranks first among the four famous embroideries.

On May 20th, 2006, Sichuan Chengdu Shu Embroidery was approved by the State Council to be included in the first batch of national intangible cultural heritage list.

In my impression, Shu embroidery was created in this way: the woman put the embroidery table straight, carefully traced the pattern with embroidery needles, and shuttled back and forth between them with one needle and one thread. A work takes months or even years.

In fact, most young people have never even touched embroidery needles, let alone understood them. China's four famous traditional embroideries seem to exist only in history textbooks, televisions, museums and auction houses. At the same time, learning this intangible skill takes a lot of time and energy, and requires long-term patience and perseverance, so there are fewer and fewer classic works.

It is precisely for this reason that a group of people who love traditional culture and keep pace with the times get together, keep thinking and trying, and finally combine Shu embroidery with modern trends, let us know that Shu embroidery can also be so "played" and will be reborn!

Shuxiu fashion

begin

Look! What did they do?

When traditional culture meets modern trends, this cross-border "national tide" is very slippery! !

From 2065438 to mid-2009, Shu Xiu Wenchuang cooperated deeply with Tencent's head mobile game IP "the glory of the king". This is a cross-border cooperation-first of all, the glory of the king released the game character skin with the theme of Shu embroidery in the game, which was immediately sought after and loved by the majority of players.

2065438+June 2009 "The Hometown of Shu Embroidery in Anjing" and KPL and Black Whale in the glory of the king set off a new fashion of Shu Embroidery. The design of KPL champion cloak dragon totem using the exquisite skills of Shu embroidery was completed by Shu embroidery masters in 7 days, which is also the perfect integration of the traditional culture of "Shu embroidery+e-sports" and the Internet, and helps Shu embroidery to be loved by young people and go global.

On 20 19- 10, Shu Xiuwenchuang cooperated with Tencent Lv Wen, abstracting the unique cultural symbols, entertainment and food styles, regional dialects and personification IP of Sichuan and Chengdu, setting four themes of Shu embroidery, and combining certain street cultural styles and national fashion styles to create a number of clothing products that combine traditional non-legacy Shu embroidery with modern trend culture.

Shu Xiu Wenchuang has been focusing on developing young products of Shu Embroidery, using the thinking of "Shu Embroidery +IP", combining the traditional skills of Shu Embroidery, linking the non-genetic inheritors of Shu Embroidery, striving to create cultural and creative products of Shu Embroidery that foreigners can afford, spreading the cultural spirit of Shu Embroidery, promoting the inheritance and development of non-legacy Shu Embroidery, and letting more young people know, like and fall in love with Shu Embroidery.

For more products, please enter the flagship store in JD.COM, the hometown of Anjing Shu embroidery.

Going deep into tradition, Shu embroidery shows a new scene! ! !

Shu embroidery cultural and creative park came into being under this background. The park covers an area of 1.20 mu. Combining the elements of cultural creativity and cultural tourism, the design, personnel training, manufacturing, sales and cultural leisure tourism of Shu embroidery will be presented in a centralized way to create a grounded Shu embroidery inheritance base.

Let Shu embroidery enter the young people's field of vision

Developing Shu Embroidery and Cultural Innovation

In a young man's way

Show Shu embroidery

Please look forward to the interview of masters and rookies in the cultural and creative propaganda film of Shu embroidery in the exhibition hall of Gazelle Valley Park!

Welcome more young people who love Shu embroidery to join the protection of intangible cultural heritage and actively spread and promote Shu embroidery.