How to market self media? Grassroots newbie how to do self media marketing ......

Self-media marketing is also known as social marketing, is the use of social networks, online communities, blogs, wikipedia, posting, microblogging, media open platforms or other Internet collaborative platforms media for marketing, public **** relations and customer service maintenance to develop a way. Also known as self media marketing, social media marketing, social media integration marketing, mass weak relationship marketing. Network with picture self media marketing is the use of social networks, online communities, blogs, wikipedia or other Internet collaboration platforms and media to disseminate and publish information, so as to form a way of marketing, sales, public **** relationship processing and customer relationship service maintenance and development. General self-media marketing tools include forums, microblogging, microblogging, blogs, SNS communities, pictures and videos through self-media platforms or organizational media platforms to publish and disseminate. The amount of content disseminated is large and varied; every moment in the marketing state, and consumer interaction, emphasizing the content and interactive skills; the need for real-time monitoring, analysis, summary and management of the marketing process; the need to adjust the marketing objectives based on real-time feedback from the market and consumers, and so on. The rise of self-media is a development trend of the Internet in recent years. Whether it is foreign Facebook and Twitter, or domestic Renren or microblogging, etc., have greatly changed people's lives and brought us into an era of social networks. Social network belongs to a kind of network media, and we marketers can't avoid facing the profound changes brought by social media to marketing when the social network era is rapidly approaching. Nowadays, since the media marketing has been more and more people as the preferred way of marketing, since the media marketing is ultimately a marketing tool, is a new concept in contrast to the traditional marketing model, then, as a novice, how can we get a share of the competition in the media marketing? The first thing we have to do is to choose the best marketing channels; do self-media marketing, the ultimate goal is of course to profit, but the self-media platform has a variety of profit channels: the most direct and most common way is to publish articles on the platform of self-media V or publish short videos, the revenue is mainly dependent on the platform ads for profit; Secondly, the construction of their own self-media platform for the existing business projects to do a good job of attracting traffic, the main purpose is to attract fans of users; Thirdly, the self-media platform, with the aid of the traditional marketing model, is a new concept. Furthermore, with the help of self media platform, do product service. Beginners should be formally involved in the former, according to their own situation, choose a good self-media marketing channels and ways to do a good job of clear positioning. Then choose the appropriate self media communication platform; self media marketing is of course the need to support through a certain platform, WeChat, microblogging, Q&A platforms have their own different characteristics, WeChat active users, but also able to real-time communication features to do marketing, microblogging spreads fast, is the video dissemination of the active place. Therefore, you need to choose the most suitable self media platform according to your own product characteristics, and be familiar with the rules of the corresponding self media platform, in order to have the opportunity to get more recommended opportunities. Furthermore, it is to cultivate self-media marketing ability; self-media marketing emphasizes content and interactive skills, so it requires a combination of copywriting ability and interactive planning; secondly, self-media marketing requires real-time monitoring, analysis, summarization and management of the marketing process, and the marketing process is the most critical link in the process of self-media marketing; lastly, it needs to adjust the marketing objectives according to real-time feedback from the market and consumers, and so on. In this link, it is not only the ability to play with self media, but also the need for marketing management skills. Finally, it is to improve the marketing execution and learning; after a clear positioning, the implementation of self-media marketing is also a kind of difficult, in the early practice process, will encounter a variety of marketing challenges, the need for strong execution to deal with, at the same time, self-media marketing is not a short-term process, the need to do self-media operations in the continuous learning, including learning the editing of the article, the editing of the video, the promotion of innovation, etc., learning from other successful self-media marketing, and learning from other self-media marketing success stories. In the meantime, you need to keep learning, including learning the editing of articles, video editing, innovation of promotion methods, etc., and learning the experience of other successful self media marketing. Self-media marketing a combination of self-media operation and marketing and promotion mode, it is necessary to integrate the two, the use of self-media platform, through the marketing ideas, so, as a self-media marketing industry novice, should continue to try to continue to learn.