There are three main steps in how to run education and training institutions well.

The key to positioning the new company is positioning, that is, what do you sell? What services are provided to customers? Find the right position through market segmentation. Different markets have different positioning. The first-class cities in Beijing and Shanghai may be subdivided. Some do management training, some do financial training, some do marketing training, some do outdoor development training, some do successful studies, some do learning organizations, and so on. If you do your best in your own acre of land, you will get a spoon. There are also industries, some are manufacturing, some are supermarkets, some are hospital medicine, some are IT industries, and some are mass consumer goods. , where there is a position. Of course, those who have relatively strong comprehensive strength and do it earlier can be determined according to the local market conditions, and cannot be generalized. The company's operating customers are not only the god of the enterprise, but also the lifeline of the enterprise. Enterprises should have sales teams to develop and manage customers. To bring a good team, we should improve the comprehensive quality from the aspects of specialty, sales skills and communication. Secondly, how to develop new customers. Third, customer management. As long as you have participated in corporate training or purchased corporate training products, you are potential customers. It takes time to manage and integrate them so as not to lose customers. Because the current market competition is very fierce, there are more and more competitors, the competition is fierce, the product homogeneity is too high, and customers are more pragmatic. If the product of that enterprise is good, the price is low and the service is good, the customer will immediately turn to another colleague. Customer loyalty is getting lower and lower. Developing a new customer will cost more manpower, material resources and financial resources than managing an old customer, so it should be the core of the company's management, especially for small and medium-sized cities with few high-quality customers. The competition among brand-building enterprises is brand competition, which is the case in every industry, including corporate brands and curriculum product brands. How to enhance the brand's popularity, reputation and credit reliability and enhance its core advantages is an important topic. Only with unique core competitiveness can we survive in the market better. Education and training institutions should constantly learn advanced new ideas, create their own unique curriculum products, and operate scientifically, which will certainly make rich profits.