What is the difference between an advertising agency and a media company

1, focus on different

Advertising company is to focus on the design and production, while the media company is to focus on the agency and release. Business projects are basically the same, the general advertising company has the right to publish agents, advertising companies also have a part of the production of advertising, but the media company in general, the production of advertising part of the lesser.

2, different ways of profitability

Media companies need to advertise the Department of profit, but not purely for the purpose of profitability, sometimes we feel that we see more is that they provide the public with healthy, meaningful spiritual food for the purpose of. And advertising agencies to advertise for profit for the purpose, more concerned about whether they can sell their advertising carriers to businesses.

3, the business side of the different

Media company it is mainly in the media agency business, generally such companies often also include design and production, except they also do some media for customers to put the plan and corporate planning.

Advertising agency's business than the media company broader, they can be said to be an auxiliary role, they are mainly to assist enterprises or units to do market analysis, marketing and promotion and strategic creative performance. Generally they do not do media placement!

Expanded:

The experience of opening an advertising agency or media company

1, first of all, there has to be capital investment, of course, this is essential. With the capital investment to rent office space, office equipment and facilities. Computers, desks, printers, telephones and other essential.

2, the recruitment of advertising staff, mainly advertising production staff. Creative staff and so on.

3, contact advertising production units, some print ads can be outsourced at first, so that outside the printing, printing companies to help print, later if the order is more than one, you can set up their own printing equipment and personnel.

Baidu Encyclopedia - Advertising Agency

Baidu Encyclopedia - Wanda Film & Media Co.