How to make channels for massage chair industry?

A good brand massage chair needs a good channel in this industry. If you want your brand to play a leading role in this industry, you need a detailed plan. So how to make a plan? First of all, we need to know the current situation of massage chair industry. Since 20 12, the massage chair industry has entered an era in which the channel is king and the terminal wins. He who gains the Tao wins the world! Whoever can master the best channel and have the best terminal will get the biggest piece of cake in this market, thus holding greater sales profits in his own hands and gaining greater market discourse power. Intensive cultivation of traditional channels and development and upgrading of emerging channels are the key points for massage chair enterprises to become bigger and stronger!

We can divide the channels of massage chair industry into three types: traditional channels, emerging channels and new media channels, and put forward corresponding strategic suggestions. The traditional channels of massage chair industry mainly include department stores, ka hypermarkets, large supermarkets, building materials markets and furniture stores. After years of market operation, the operation of brand in traditional channels has been relatively mature. As a key sales channel, our position in traditional channels will determine the industry position of enterprises. How to consolidate and optimize traditional channels and achieve ubiquity is the most important marketing link. Massage chairs can also be classified as household appliances. With the rapid development of massage chair industry in China today, we have reason to believe that massage chairs will become daily necessities like ordinary household appliances in the future. We can use the super popularity, brand reputation and appeal of home appliance chain giants Gome and Suning to let more consumers know and contact massage chairs, understand massage chairs and buy massage chairs.

The specialty store is characterized by giving consumers an unparalleled experience. We can show the image and nobility of our brand through terminal image, terminal display, shopping guide and all-round experience. Mainly in the form of shops and experience stores, high-end consumers who come in and out of these places are exposed to massage chairs.

. TV shopping is a brand-new way of shopping, which is loved by all consumers. It is characterized by many kinds of goods, popularity, closeness to life and favorable prices. After several years of development, it has become increasingly mature and has become one of the regular channels for consumers to shop.

The development of new channels depends on whether we have broad vision and the courage to innovate. Find new channels first, because the first entrants can always get the best channel resources at the lowest cost. Whoever finds new channels first will have the opportunity to get more wealth first. Channels need intensive cultivation. In the regional market, we need to improve the coverage, penetration and competitiveness of terminal outlets by means of integrating resources through marketing, cultivating and supporting distributors, and carefully shaping the image of terminal outlets, so that our brands and products can radiate to every corner of the target market.

In summary, we found that doing a good job in the massage chair industry is actually not as simple as we thought. Every industry has its own differences. To do a good job in channels, we need to know more than just what this industry has. To make the market bigger, we need to consider comprehensively, not only to understand some related affairs of our own industry, but also to predict the future development of massage chair industry. New works and old channels are intensively cultivated, and new channels are explored. Through strict and effective management methods and meticulous implementation, the market will develop in depth, forming a benign situation in which traditional channels and emerging channels drive enterprises to flourish.