What does media operation do? Make money?

Self-media refers to the way that ordinary people publish their own facts and news through channels such as the Internet. "From the media", English is "from the media". It is a way for ordinary people to provide and share their own facts and news after connecting with the global knowledge system through digital technology. It is a private, folk, generalized and autonomous disseminator, and it is the general name of new media that transmits normative and non-normative information to unspecified majority or specific individuals through modern electronic means. Generally speaking, self-media is personal media. It is a new form different from traditional media. In other words, everyone can become the media. Dalong is not going to talk about those profound theories here. A simple search shows that self-media is actually relative to traditional media. So what is traditional media? Television, radio, newspapers and magazines, etc. We are most familiar with traditional media. Compared with traditional media, self-media has attracted waves of self-media madness because of its more intimate and personalized characteristics. It doesn't have the high threshold, high standard and authority of traditional media, but it is replaced by a brand-new look of popularization, popularization and personalization, which is gradually familiar to the public. For another example, the information we usually see in today's headlines, articles forwarded by others in the circle of friends, videos and live broadcasts seen in Tik Tok, audio programs heard in the Himalayas, etc., are all created by countless media people. Today's headlines mentioned just now, such as Tik Tok, Himalaya, are called: self-media platform.

Now there are many self-media platforms, such as today's headlines, Baidu Baijia, Alibaba's big fish, interesting headlines, Penguin's Tencent open platform, WeChat official account and so on. These are all profitable self-media platforms, which means that as long as you publish content on these platforms, you can directly let this platform give you an advertising share, which is very simple.

Some friends will ask: Dalong, I can't do anything, just want to make money from the media, okay?

Sure!

We just need to do the following!

1, content direction

This is easy to understand. An article must be content-oriented. A self-media account needs long-term high-quality content output, and to achieve long-term high-quality content output, of course, the content is best original. First of all, you must set yourself a good position.

You should know what field you are good at, try to choose your own field to publish articles, and don't follow suit. It's no good publishing agriculture, countryside and farmers with others instead of entertaining others. You must choose a vertical field, don't repair cars today, and become a doctor tomorrow. In fact, there is no need to worry about the unpopular field at all. Now the recommendation mechanism from the media platform is very powerful, and users will be screened for big data. If you write an unpopular field, the platform will push your article to readers who like to watch unpopular fields, so the content you create must be highly vertical.

2, the output content positioning

There are two kinds of self-media content: graphic and video, the same as your field. Choose what you are good at.

For example, if you like watching videos and know how to edit them, make videos. If you think your writing style is better, make graphics.

3. Self-media values

Values are intangible, but they are real. Don't write because you make money, but because you like it. When you present your favorite content in the form of text or video, readers can feel it. In this way, a large number of fans can be harvested.

4, content style positioning

In fact, the style of self-media content has a great relationship with the creator's personality. If you are usually a humorous person, then the self-media content you create must be humorous. Don't forcibly change the style for hot spots and explosive articles, because "it's not worth the candle."