How to plan news media reports? What can be done to achieve the best news promotion effect?

With the advent of the Internet era, the frequency of information dissemination on the Internet has been far greater than that of the traditional media industry, and even gradually penetrated into people's daily lives. More and more enterprises and brands gradually realize the importance of online marketing, but they can't find opportunities in publicity. News marketing can play a good role in brand promotion and exposure. Next, Aauto Quicker Twitter will explain to you the matters needing attention in news marketing.

1, authenticity

News reports should be decisive and truthful. Nowadays, social development is more open and transparent, and the spiritual essence of * * on the Internet has been infinitely expanded, so people in all fields can "preach and dispel doubts". If you make false reports, it is hard not to meet the "truth emperor." Once exposed by professionals, the company will die immediately according to the way the Internet flood spreads, which is very common in Internet technology. Therefore, news reports should be decisive and true, and they should not be relaxed.

2. Accuracy (sex)

The key is the accuracy of promotion. At present, in addition to comprehensive portals, there are many vertical portals in the field of Internet technology, all of which are related to a certain industry and have a fixed group of netizens. Therefore, when doing internet news marketing, we should attach great importance to the promotion of news articles on vertical portals.

Step 3 emphasize

Publicity and planning should be focused. The company should focus on promoting and planning the characteristics and advantages of itself and its products, and avoid grasping white sesame seeds and melons, or the positioning is uncertain and there is no top priority. Single market competition must reflect the advantages of diversification, and we must firmly grasp this direction in propaganda and planning.

Step 4 connect

News abstracts are related to the food, clothing, housing and transportation of potential customers. In the information age, a lot of news information is full of everyone's food, clothing, housing and transportation, and we are becoming more and more "utilitarian" in the choice of information content. Therefore, news abstracts can only be closely related to the food, clothing, housing and transportation of potential customers, so that his or her time can stay again.

5. Sustainability

The length and relative density of the planned publicity time. Internet news marketing, a day or two is not enough, this is not once and for all. Only by planning the length and relative density of the publicity plan and letting the company and commodity information appear constantly can unexpected practical effects be produced.

6, readability

It's interesting that the news points and contents conform to the content praised by the masses as much as possible. On the one hand, connection is an indispensable challenge. It's about you, you should find it interesting, so that you can "harvest" potential customers reasonably.

7. Translation

On the basis of truth and effectiveness, do some moderate emotional rendering. Propaganda planning must be exaggerated, which is a feasible way. However, not too much, there is usually a boundary between rendering and false reporting. Therefore, rendering is a dual aspect of Internet news marketing, but the actual effect of publicity planning also depends on it.

8. negativity

Refuse to speculate on malignant events. Although the hype of vicious events can temporarily attract people's attention, we are attracted by negative news, which will leave us with a negative information impression on the company and goods, which is very unfavorable to the long-term development trend of the company. Therefore, the first taboo of Internet news marketing is that vicious incidents rub hot spots.

9. Literariness

In other words, we should pay attention to the packaging of news texts. First of all, we should attach great importance to the theme and try our best to create a temptation and deterrence. The theme requires innovation, rhetoric, inductive ability and courage. Then, the overall writing design style should not be boring, the words should be smooth and the rhetoric should be accurate. This is the essence of reasonable left and right division.

Enterprises should always pay attention to the above nine core points when doing news marketing. In addition, in order to achieve good marketing results, we must pay attention to the delivery methods and channels of news soft articles, understand which media your user groups like to browse best, and then deliver them in a targeted manner.