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Zhu Zheqin launched a national handicraft search tour.

China's top expert designer escorted with a horizontal knife.

In 2009, after Zhu Zheqin led his goodwill team to complete a four-month tour of music fields in five provinces in southwest China, it was exactly one year since China Bank, the top financial institution in China, officially announced that it had become a full-time support partner of the goodwill action of "World Seeing" national culture protection and development advocated by Zhu Zheqin.

20 10 On July 5th, Bank of China and Zhu Zheqin, Goodwill Ambassador of China of the United Nations Development Programme, announced in Beijing that "Seeing the World"-the national handicraft protection and development project was launched in an all-round way. The project has also been supported by the United Nations Development Programme in China, regional cultural institutions, Tsinghua University Academy of Fine Arts and China Arts and Crafts Association. A goodwill mission composed of first-class designers and heavyweight media in the United Nations will go to Yunnan, Guizhou, Tibet, Inner Mongolia and Qinghai in July and August, and start related design projects later. According to reports, the contents of this visit include: Yunnan tie-dyeing, Nixi black pottery, Tibetan Shannan Tibetan incense, Changdu Tibetan paper, Tibetan furniture, Guizhou indigo dye, Miao silver jewelry, saddle in Wudongqi, Inner Mongolia and so on.

"Looking at the World" National Handicraft Protection and Development Series Activities ...