What should enterprises do to transform e-commerce?

First of all, resources should flow to the platform that can generate the greatest value. Enterprises should extend their understanding of e-commerce, not to say that opening a shop in Taobao or Alibaba is e-commerce. The essence of e-commerce is commerce.

With the Internet, there will be business where there are people. The place where your customers appear most frequently on the Internet is where you can make efforts in e-commerce. At present, more than 80% of domestic traffic is composed of Baidu, Ali and Tencent.

Giant control, these three platforms should be the platforms that enterprises need to use to do e-commerce. If e-commerce is compared to a chess game, Taobao or Alibaba platform should only be a pawn on this e-commerce chessboard, but the reality is that many enterprises.

The industry regards Taobao or Alibaba platform as a complete chess game.

Secondly, live first and then develop, and walk on two legs. Get your legs off the assembly line first, and the problem of survival will be solved.

Seek development again, and there will be no worries. The leg of online e-commerce can't win by price alone, nor can it be used as a recycling bin to clean up inventory. Taking e-commerce as a sales channel to clean up inventory not only affects the original offline sales subject.

It is also fatal to the brand. And when doing e-commerce, you will find that the cost of selling products online is not cheaper than offline. In the face of thousands of homogeneous products with extremely transparent prices, products that win by price are fundamental.

Unless your cost can be controlled more than 20% lower than that of your peers, you will not be competitive.

Third, product innovation based on user experience is the goal, which is the ultimate rule for enterprises to do e-commerce. all

It is said that Internet customers are the most picky, but it is this picky that provides opportunities for rapid iteration for enterprise product development and innovation. The ultimate significance of doing e-commerce is not only to sell products, but more importantly, to use e-commerce to guide product research.

Establish new links between enterprises and consumers. In the traditional economic era, enterprises often research and develop products behind closed doors, and the Internet gives enterprises and users the opportunity to interact directly. Xiaomi uses the Internet to develop and upgrade products.

Classic case. It is not how well its marketing is done, but that its products surpass the experience of ordinary users for traditional mobile phones.

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