Why Moutai is so expensive

Moutai is expensive because of its high cost and small quantity.

The main uniqueness of Moutai wine lies in the complexity of the process and the long brewing cycle. Moutai wine has a brewing cycle of one year, during which it needs to be fed twice, boiled nine times, fermented eight times and taken seven times, and then it needs to go through three years of cellar storage, and then be stored for two years before being shipped out of the factory after being carefully mixed, which will take at least five years, and there are all kinds of costs incurred, which all add to the added value of Moutai wine. These will all add to the value of Moutai wine.

The number of Maotai is scarce, Guizhou Maotai wine can not expand production at will, more can not build a factory in a different place, the scarcity of things, Maotai is too scarce, China's high-end wine production is small, want to buy but can not buy. A serious imbalance in the ratio of supply and demand, the price is bound to be expensive, coupled with the fact that everyone has to buy Maotai storage appreciation of the psychological, undoubtedly amplified the scarcity of Maotai, like a luxury product.

Introduction of Moutai Wine:

Moutai Wine, specialty of Moutai Town, Renhuai City, Zunyi City, Guizhou Province, is a Chinese National Geographical Indication product. Moutai wine is a traditional Chinese specialty wine. It is one of the world's three most famous distilled spirits along with Scotch whisky and French cognac, and one of China's three most famous spirits, "Moutai Five Swords". It is also the originator of the Daqu soy sauce type of liquor, which has a history of more than 800 years.

The style and quality of Guizhou Moutai Liquor is characterized by "prominent soy sauce aroma, elegant and delicate, mellow body, long aftertaste, and long-lasting aroma in empty glass", and its special style comes from the unique traditional brewing techniques that have been formed through the accumulation of years, and the brewing method is combined with its agricultural production in the Chishui River basin, which is subject to the influence of the environment and seasonal production, retaining some of the local characteristics. Seasonal production has preserved some of the original traces of local life.

Refer to Baidu Encyclopedia-Moutai Wine for the above content