The traditional four channels of liquor marketing include

Maotai's sales model is mainly group buying, Wuliangye adopts brand operators and LU ZHOU LAO JIAO CO.,LTD adopts terminal promotion; Maotai takes the high-end route and has a strong brand, which urges the company to set a sales route based on group buying. Laojiao attaches importance to catering channels and terminal operations, from which most of its income comes. Wuliangye is almost the same as retail in Shang Chao. Therefore, different product positioning will lead the company to adopt different sales strategies. The proportion of group purchase income of Maotai in total income is obviously higher than that of Wuliangye and LU ZHOU LAO JIAO CO.,LTD, and Jiannanchun has both group purchase and supermarket.