How to do a good job in the investigation and analysis report of business circle

The steps and methods of making a business circle investigation and analysis report are as follows:

First, do business circle investigation and analysis report steps:

1 First, the purpose of the investigation and analysis report should be made clear. When determining the purpose of the survey, we must remember that market research can't solve all the problems, and at the same time, a market survey can't involve too much content and purpose.

2. Secondly, after determining the purpose of the survey, we need to determine the specific content of this survey according to the purpose, that is, what content can summarize the purpose of the survey.

3. After the content is determined, it is necessary to adopt different data collection methods according to different investigation contents, some of which can be obtained directly through second-hand data collection, and some need to be obtained directly through first-line market research. On this basis, it is determined whether it is necessary to use the power of a third-party company. Of course, the third party is relatively professional and objective.

Fourth, after obtaining all kinds of data, sort out, summarize and analyze them to achieve the ultimate goal.

Second, the method of doing business circle investigation and analysis report:

1, simple division

This is the easiest way. That is, through various channels, the collected customer addresses are marked and drawn into charts. Then connect the outermost points of the chart into a closed curve, and the range within the curve is the business circle. The sketch needs to indicate the location of the business circle in the general direction of the southeast and northwest, as well as shops with fierce competition, lots with concentrated crowds, large assembly places, etc. In this area, roads, streets and alleys should also be marked. In addition, the direction of people flow and bus stops can not be ignored. This method is generally only applicable when the original store wants to obtain the information of its own business circle. Its biggest flaw is that the set business circle has boundaries.

2. Sampling survey method

Several sampling points have been set up in this business circle as a field understanding and evaluation of the local business circle. The main purpose of sampling is to understand the main trend of people flow, population and households, traffic conditions, etc.

3. Questionnaire survey method

This is an investigation method in which operators ask customers for information and collect data. Direct inquiry, telephone inquiry, email inquiry, indwelling questionnaire, etc. can be used. This is a common method, and the data obtained by this method is more accurate.

4. Analogy

This refers to the comparison of the business circle scope of a branch by the business circle status of an existing branch. Specifically, according to the characteristics of stores, site selection, buying habits, various statistical analysis and business circle characteristics, the presumption conditions are close to the existing branch areas. In other words, predict and set the business circle of the proposed branch from the business circle of the existing branch.