Traditional Culture Encyclopedia - Traditional stories - What is the audience? What is audience psychology?

What is the audience? What is audience psychology?

audience: in short, it refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, and viewers of movies and television. The rise of the fourth media network has made the audience more and more extensive.

psychological characteristics of the audience

1. Cognitive psychology 2. Curiosity psychology 3. Conformity psychology 4. Expression psychology 5. Empathy psychology 6. Aggression psychology.