The traditional film and television production and the Internet sparks

Traditional film and television production and the Internet sparks

In this era of big data as the representative of the unknown, for a large number of traditional film and television investment, production, distribution and other related people, the dilemma faced is also significant. Based on some of the current situation of film and television production, combined with some personal understanding, I do some layman's interpretation, and I hope that there is some inspiration for the relevant people.

First, the Internet big data, etc., both familiar and unfamiliar, discomfort enhancement

Speakers in the beginning of the main body of film and television data before the start of a small interaction with the WeChat radar to add friends to let you personally experience the guest of honor this small interaction is mainly to tell you, the Internet based on the powerful technical means to us. The guest of honor this small interaction is mainly to tell you that the Internet based on powerful technological means to bring us how the impact. But it is very interesting that the scene is very many people do not know this function, and even praise. On the one hand, we can see that the powerful WeChat has a lot of features that are not familiar to everyone (for those who do Internet applications, this is also worth reflecting on). On the other hand, it can also be seen that in the era of highly developed information, due to the different focuses of our respective concerns, even for the understanding of the same matters, there is a huge information asymmetry phenomenon. Obviously, the influence of the Internet on everyone's daily life has reached the level of familiar strangers, especially when fancy applications come at us head-on, we can only choose a few things that are relevant to our own concerns. In this case, we are oblivious to some of the foolproof operations that have been complicated by technology. Therefore, for film and television related people, talk about how to use the Internet is still a long way to go.

Further, when we talk about the significance of big data technology for the success of the hit U.S. drama "House of Cards," when we will be Sohu video and other online video on demand through the user behavior data analysis to guide the production and distribution of film and television content, it is more of a feeling of uncertainty. The creation of film and television culture will not conform to the original scenarios set by the writers and directors because of the analysis of big data, and will cater to the demands of the audience for the sake of ratings/video-on-demand. This change in production and distribution methods will likely bring a sense of discomfort to some screenwriters and directors, who will think that the artistic part of film and television culture has been overly emasculated. The problem will be whether to be the keeper of the wheat field or to cater to the trend, which will be a difficult problem in front of them.

And for the film and television cultural works of investors, from the investment risk point of view to assess, they also had to succumb to such data analysis, judging from the logic, so the investment is the most secure, the return is also the most basic guarantee. But will this in fact be the case? At present, in addition to "House of Cards" and a few other cases, whether there are enough cases of successful movie and television production to support? Personally, I think it's far from that, at least at the moment in this country.

Second, the industry chain interest pattern changes

In addition to the traditional theater and television channels, the event inevitably more talk about the Internet distribution channels on the impact of film and television works, the main case is still the Sohu video, Tencent video and other major network video sites. Some of these video service platforms already have a huge scale of users, especially because of a number of geeky users, their `rise means a big adjustment to the interests of the entire film and television industry chain. On the one hand, taking Sohu Video as an example, they invest their own money in the production of content according to the data of users' preferences, etc. The material, orientation and on-demand effect of these works have brought about a great impact on the traditional film and television production and distribution. On the other hand, in order to obtain the possible revenue from this platform , they have to create works based on the data provided by these platforms. In this process, we see more Internet giants to downgrade the Internet and traditional film and television production and distribution to do integration, and it is difficult to see traditional film and television production companies to complete their own Internet distribution channels to create. Therefore, the way of deep cooperation with these Internet giants is the main way out.

We also mentioned the long-tail effect of film and television cultural works in the Internet, but, unfortunately, this long-tail effect is more of these Internet giants, is for them to bring more income of the long tail. And for itself, from the perspective of return on investment, it is fatal. When the investor invests money (not a huge amount) to produce a less popular work, it is difficult to guarantee your earnings, but for the Internet film and television service platform, it is a component of the long tail. So when it comes to convergence with the Internet, unless you can create your own long tail, it's dangerous to be long-tailed by someone else.