Legend of Oktoberfest in Munich, Germany?

The Oktoberfest originated in Germany, has a history of more than 100 years, its origin generally have two sayings. One says that in 1810, Prince Lud of Mavaria married, held a horse race, horse racing activities, after the end of the event, people drink beer to celebrate, this celebration has been inherited, it has become today's Oktoberfest. There is also a local farmers to celebrate the barley and hops harvest and drink beer and produced.

In 1810 the crowned Prince Ludwig of Bavaria and Princess Therese were married in October of that year, and the official celebrations lasted for five days. People gathered on the Great Lawn outside Munich to sing, dance, watch horse races and drink beer. Since then, this popular event has continued and is still celebrated today, with the third Saturday in September and the first Sunday in October becoming Oktoberfest. As of 2004, Oktoberfest has been held in Munich for 170 times, except for the interruptions due to war and cholera.

Oktoberfest in China

Ever since there was beer in China, the Chinese have known about Munich. There are even beer ads that say just that: very German, very German!

China's Oktoberfest began in Qingdao in 1991, and has been held 18 times this year; the Dalian "China International Beer Festival" has been held 8 times; Harbin Oktoberfest has been held 4 times, and the rest of the Yanjing Oktoberfest, Xi'an Oktoberfest, Tianjin Oktoberfest, and so on, all blossomed, and a hundred schools of thought contended. Domestic beer festivals are held in July and August, this season belongs to the summer, the peak season of beer sales, so we all have to compete frequently show up, the content of the various beer festivals in a variety of forms.

Oktoberfest in Denver, USA

The United States as a multi-ethnic country, German immigrants who came to the United States, naturally, also brought the tradition of Oktoberfest to the Americas, and after that, other peoples, have also used this as an excuse to participate in this traditional German festival, drinking beer. Three-day day passes vary from $30 to $50 depending on the event, and the purchase of a three-day pass costs $145, a savings of $20 over a single day pass, and if you go to its official website and apply for a membership, you can also get an additional $20 discount on top of the $145 for a regular ticket.

London Beer Festival

The London Beer Festival began in 1978, and in 2005 it will again be held at the Olympia Exhibition Hall in west London. Britain is another big beer country besides Germany, and west London is the center of British beer, so now it has been described as "the world's biggest pub", where you will taste a wide variety of different flavors of beer, and even unique, such as spiced beer with heather, and flavored beer with honey and bananas. All drinks are made by small workshops using artisanal methods and are mostly produced in the UK. Single day tickets are split between ￡6, ￡7 and a pass is ￡17.50.

[edit]Oktoberfest Customs

The Munich October Oktoberfest is famous not only because it is the largest folk carnival in the world, but also because it has preserved the Bavarian folk style and customs intact. Beer is transported in magnificent carriages, drunk in huge beer tents, and enjoyed by Bavarian brass bands playing folk music and mesmerizing love songs. People in the Oktoberfest to taste delicious food at the same time, but also held a series of colorful entertainment activities, such as horse racing, shooting, juggling, a variety of amusement activities and theater performances, folk concerts and so on. People in the festival to add a festive and happy atmosphere at the same time, but also fully express their own national enthusiasm, bold, energetic character.

The morning of the first day of the festival, from Bavaria, Germany, other states, as well as Austria, Switzerland, France, the parade gathered together, people dressed in bright and colorful national costumes and traditional costumes in the mayor of Munich and the owner of the brewery to ride in the rich and colorful carriages led by the magnificent, majestic and majestic influx of Delys meadow. At 12:00 noon, with a 12-gun salute, suddenly drums and music, colorful flags flying, the crowd was boisterous. After a short speech by the mayor, the first keg of beer was opened and the festival began with boisterous cheers. Fresh beer was served in large, one-eared glasses by traditionally costumed beer ladies to eager drinkers. Many Bavarians in buckskin shorts, undershirts and other national costumes walk through the streets with beer mugs in their hands, shouting "cheers" to everyone, and the atmosphere is very lively.

At the beginning of October in Munich, there was a slight autumn chill, and the streets were decorated with colorful lights. The festival square is lined with hundreds of tents of various sizes. There are hundreds of tents of all kinds and sizes, selling a wide range of goods. People sit back to back, drink, and in the music accompaniment, improvised singing and dancing, and even jumped on the table to congratulate each other.

During the festival, beer is served every night until 10:30 p.m., and at 10:45 p.m. the band plays pop music to urge people to leave. At this point, thousands of drunken tourists would protest in unison, cleaning ladies would have to turn chairs upside down on the tables, and security guards would have to push those who refused to leave towards the exits and force them to leave.

On weekdays, Germans give a prominent impression of a serious and rigorous work ethic, obedience, discipline and strong principles, but seem to lack humor and enthusiasm. However, at the Munich Oktoberfest, one can find another side of Germans who are angry and enthusiastic. In particular, people from all over the world are impressed by the Bavarians' dedication and pride in their culture and traditions.

The festival, known as one of the world's largest, attracts more than 7 million tourists every year, enough to drink more than 6 million liters of beer! The Germans, who are known to be so strict in their image, are also so hospitable. The Oktoberfest is a 16-day festival that takes place every year in a large tent with tens of thousands of seats on the Theresienplatz, providing visitors with beer and German food; outside the tent, rides such as the Ferris wheel are erected, and parades and folklore events in medieval costumes are interspersed in the venue.

There is no other nation in the world that loves beer more than the Germans, and the extent of their "binge drinking" is astonishing just from the statistics. The world's largest festival, according to the Munich Tourism Authority, attracts more than six million visitors every year, eating an average of 200,000 sausages, 600,000 roasted chickens, and drinking a full six million liters of beer. During the two-week Oktoberfest, Germans drink and eat a total of 13,528 kilograms of food, which is enough for a person to eat for 10 years. Last year, in 2003, some 6 million people crammed into 14 tents on a 31-hectare meadow and drank about 5.7 million liters (1.5 million gallons) of German beer. All of the beer tents on Theresienplatz are temporary structures, each measuring about 2,000 square meters, with a separate stage and beer sales counter. People sit on traditional benches and at long wooden tables, enjoying the world-famous German beer and roasted pork shanks with local specialties. In addition to the drinking, the streets are decorated with lights and parades of the city's seven major breweries take to the streets with songs and dances. There are also many folkloric events, such as concerts and circus performances, as well as many vending stations and rides, such as a carousel and a Ferris wheel. Beer is served until 10:30 p.m., when the bands play tunes to urge people to go home, and the event on Theresienplatz ends at 11 p.m., but many visitors can't get enough of the beer, and many move on to the pubs that are open all night. Approaching the Munich beer shed in the venue, you will see more than ten by the well-known beer companies and restaurants to open a large beer house tent (Beer tent), and although the name of the tent, but each tent is like a small dome, because of the huge project with the building of a house is no different, in order to accommodate thousands of people per night to tens of thousands of people, the beer house is dug out of the heart to meet the needs of different tourists, from the middle of July on the development of giant Inside and outside, the sheds are decorated in a variety of ways. A dozen or so beer tents*** with a capacity of more than 90,000 seats, where each beer producer displays its own beer, and where everyone sings, dances, and eats grilled chicken, fish, and Pret-zel, a giant German bread, as well as a number of beer tents with stages for bands, which perform familiar German songs every night, and parades and traditional songs and dances in medieval costumes. parades in medieval costumes and traditional songs and dances. But the biggest attraction of all is the wide variety of family-friendly rides outside the beer halls, such as carousels, pirate ships, beer barrels, a large Ferris wheel, swings, roller coasters, a haunted house and other rides, as well as stalls offering visitors Imperial German food, so that people of all ages will have a great time at the Oktoberfest! In addition, at night, the colorful lights, illuminated the entire venue, more can feel Munich the more night the more beautiful, and the giant Ferris wheel, is overlooking the Oktoberfest venue the best place.

Qingdao International Beer Festival

Qingdao International Beer Festival, this year seventeen years old, croaking baby has grown into a young man in full bloom.

From a small local festival grew into Asia's first beer event, Qingdao Beer Festival's development and growth, and Qingdao's pace of economic and social development coincides.

"The first few sessions could not drink foreign beer." Gao Zhong, a Qingdao citizen who has participated in the drinking contest since the first beer festival and has won eight championships, known as the "King of Beer", bluntly told the reporter that with the increase in the internationalization of the beer festival, more and more international brands of beer are now available to drink.

It is reported that the first beer festival was held in 1991 in the southwest corner of Zhongshan Park, organized by the Qingdao Brewery Group, came to Laizhou, Weihai and other provinces, some brewers.

Year after year to participate in the Beer Festival, Zibo, Zhu Quansheng, the first three beer festival has not deep impression. He accurately remembers the first time he drank imported foreign beer at the festival, which was at the fourth beer festival in 1994.

Since then, more and more foreign beers have appeared at the festival, and the 16th Oktoberfest in 2006*** introduced 45 beer brands, 41 of which were foreign.

This year's Oktoberfest also featured 45 world-famous beers, with nine of the world's top ten beers, including Budweiser from the United States, Carlsberg from Denmark, Bergeron from Germany, Beck's from Germany, Newcastle from the United Kingdom, and Asahi from Japan, among others.

"Qingdao Beer Festival is becoming more and more internationalized." Ma Gengcun, a researcher at the Qingdao Academy of Social Sciences, thinks so after comparing the beer brands that have participated in the festival over the past 17 years.

Attendees at the beer festival have likewise seen more international faces. Former Australian Prime Minister Tony Hawke set a record of drinking 1,420 milliliters of beer in 11 seconds when he was young. At the 2001 Oktoberfest, Gao Zhong told him face-to-face that he drank 1,500 milliliters of beer in just over eight seconds. Hawk laughed: "I'm old, not as young as I was."

The reporter found that, from which session onwards, the photo of a foreign girl or guy holding a big glass of beer began to occupy the center of the opening ceremony publicity coverage.

Beer Festival to see the changes, civilization and rationality is obvious.

"Back then it was a large area where bicycles were parked, and there were many motorcycle owners taking advantage of the opportunity to make money by soliciting passengers, and it was chaotic as if they were rushing to the market." A beer festival has not fallen Ma Gengcun told reporters, now to the beer city to go, more than driving a private car, cab or bus.

With the transportation of "guns for guns", the traffic order also has a qualitative leap. Previously, the car crowded, there are collisions and scrapes. Now, the beer city traffic flow in good order, citizens and tourists travel civilization quality improved significantly.

The social progress can be seen in the smallest detail.

"The most underutilized thing in Beer City is the sobering up room." Beer Festival chief consultant Lin Xingyu told reporters that the organizing committee of the beer festival for humane considerations, set up a sober room. As people now drink more and more civilized rational, this year the beer city decided to cancel the sober room.

The reporter also learned that the beer city this year will be the first time in the city to set up charity sales, donations from all walks of life from celebrities, paintings, crafts and gifts, and other charity sales proceeds are all used for public welfare.

In addition, the beer city's entertainment program has increased a lot. "2007 Beer Carnival" in addition to the original 16 rides, but also added nearly 300 million yuan worth of 17 rides and 17 game booths. Relative to the earliest "to take the bamboo circle set a gadget" stall games, here "play" has entered the international first-class level.

Beer City, the east gate of a beer festival souvenir sales shed, store manager Ms. Li detailed to customers a small red wooden beer keg. In the meantime, several people bought away several sets of chic style bottle starters.

"Oktoberfest souvenirs emerged later." Lin Waking Yu said, in addition to the first beer festival organized by enterprises, the subsequent beer festival has been transferred to the name of the government and organized by the government. With the depth of the concept of reform, the beer festival and gradually began to introduce partners, is currently taken by the government-led, market-oriented operation of the mechanism: ticket sales have a special company contracted; party performances have a professional company contractors; Beer City rides are also some of the companies funded by the introduction of business.

After 17 years, from the reform tide of the early 1990s to today, the market-oriented thinking has been y penetrated into the beer festival business philosophy. 10 years ago, who dared to implement the differentiated pricing strategy of 10 yuan during the day and 20 yuan at night?

An internationalized Oktoberfest is also an internationalized business opportunity. Peng Bin, general manager of Qingdao Zhihe Business Company, has met several of today's regular customers at the Oktoberfest. Mr. Kim of South Korea's Mirim Co., Ltd. mainly engaged in agricultural and sideline products, met Peng Bin at the Beer Festival in 2004. Since then, Peng Bin distribution of garlic shoots, carrots from the domestic trade into foreign trade, exported to South Korea through the Mirin, every year there are tens of millions of yuan of trade.

Reference:

/view/122295.htm

19Responders: xupe