Collision between Sports Industry and Internet

The Tokyo Olympic Games, which is being held in full swing, is the focus of global attention. With the popularization of intelligent terminals, the improvement of performance and the continuous promotion of speeding up and reducing fees, the Internet, especially the mobile Internet, has become the main way for people to watch the Olympic Games. Compared with traditional media, watching the Olympic Games through the Internet and smart terminals has a series of advantages: getting rid of the limitations of time and space and watching it anytime and anywhere; Be able to watch interesting games repeatedly; Intelligent algorithm can push the information of competitions and medals in real time, which is convenient for searching the information of interested events and athletes; Interact with netizens who have the same hobbies and even athletes themselves. The collision between the Internet and the Olympic Games not only facilitated people to watch the games and increased their participation, but also gave birth to many business opportunities in the sports industry.

Compared with traditional media, Internet platform uses big data and artificial intelligence technology to accurately depict users' preferences, which helps enterprises to understand users' consumption habits and match product functions with consumers' needs. During the Olympic Games, "National Tide+Olympics" gave birth to the consumption upsurge of domestic brands, and more and more China elements became the trend pursued by fashion circles. All-round interaction with users through the Internet will also help domestic brands to launch more new products, further expand market share and enhance brand competitiveness. For example, in the "Golden Sale Season" organized by Aauto faster for this Olympic Games, covering 500 brands, the sales of several domestic brands increased by leaps and bounds compared with the same period of last month.

The combination of the Olympic Games and the Internet has produced a powerful communication effect. Not only the athletes' clothes and equipment will become hot spots, but also the golden sentences of gold medal winners will quickly become online buzzwords and hot searches. Some flexible Internet merchants have designed T-shirts, backpacks, tableware, mobile phone cases and other products to display these golden sentences according to hot search words, so as to cater to the individual needs of Olympic scenes and sports enthusiasts. Many e-commerce enterprises in China are changing from the mode of mass production and fixed sales according to production to the mode of quick response to small orders with customer demand as the center. Relying on China's powerful manufacturing capacity and efficient logistics network, these creative commodities with Olympic theme can be produced and put on the market in a short time.

With the improvement of living standards and the promotion of the national fitness policy, sports will become more and more popular. The new technology and new model innovation brought by the digital economy will make the Olympic Games and other sports events and sports stars more closely related to people's daily lives. While promoting people to participate in sports in various forms, it will also promote the sports industry to achieve greater development.

(Author: Li Xiaohua, researcher at the Institute of Industrial Economics, China Academy of Social Sciences)