China's Online Game Market White Paper 2009: Online Games Play a Positive Role in China's Social and Economic Development

From the above data, it is easy to see that after the development of the past decade, China's online game industry has developed into an industry with a relatively large scale. Moreover, as an important part of the cultural and creative industries, the online game industry is constantly integrating with traditional cultural and entertainment industries such as movies, TV, music, etc., further expanding its influence on China's social and economic development.

First, as an emerging cultural entertainment product, online games actively promote the inheritance and development of Chinese culture. On the one hand, the content of online games itself has strong cultural colors, and the worldview, scenes, and character images of the games all have a strong "Chinese style"; on the other hand, through the integration of cultural entertainment industries such as movies, TV, and music, the cultural radiation of online games has been further expanded. At present, online games actively undertake the mission of cultural dissemination, and are contributing to the dissemination of Chinese culture to China and even the world.

Secondly, the online game industry is in the high-end segment of the industrial value chain, such as technological innovation and research and development, with creativity as the source, and information technology closely integrated, it is a knowledge-intensive industry with high value-added, and it is an industry with low energy consumption. Data show that the net profit margin of online game enterprises with independent research and development can reach more than 50%. The development of online game industry plays an important role in the overall coordinated development of China's economy and further adjustment of industrial structure.

Thirdly, as a booming industry, online game not only creates a large number of jobs while developing itself, but also combines with other modes of economic production and operation to promote the development of media, IT, telecommunication and other industries, which indirectly generates a large amount of talent demand. Moreover, as the demand for talents in the online game industry is multi-level from low-end to high-end, in 2009, more than 10,000 new jobs were created within the online game industry alone.

Fourth, online games, as an emerging cultural lifestyle and an important mode of cultural consumption, have been favored by the general public, with its revenue scale reaching 25.8 billion yuan in 2009, far exceeding that of the traditional three major entertainment content industries - movie box office, television entertainment programs and audiovisual product distribution, and is a bright spot for growth in China's economic development under the financial crisis environment, in line with the country's expansion of domestic consumption. It is a bright spot for growth in China's economic development under the financial crisis, and is consistent with the country's goal of expanding domestic demand.

Finally, China's online game products have gained momentum overseas, boosting export earnings. A number of excellent enterprises represented by Perfect World, NetDragon and Kingsoft have exported Chinese online games to many countries in Asia, America and Europe through copyright trade, joint operation and setting up subsidiaries overseas to operate independently, contributing to China's export of foreign exchange earnings. In 2009, China's online game export revenue overseas reached US$106 million, an increase of 47.2% compared with 2008.