Management method of convenience store

Nowadays, in line with the process of urbanization, the business of opening convenience stores is becoming more and more popular, with good development prospects, and it is the first choice for many people to start businesses. If you want to join, I'll introduce you to the management skills of convenience stores.

Management skills of convenience stores

I. Planning and Operation of Convenience Store Opening

There is an old saying in China:? If you have expectations, you will succeed. If you don't anticipate it, you will waste it. ? In other words, you must be prepared in advance to do it well. The same is true for opening convenience stores, store positioning and market analysis.

Second, the store positioning and image

Whether the business is successful or not, besides the proper use of business strategy, it is also very important to choose the right positioning. Good positioning, correct business philosophy and strong commodity structure will definitely make the store's turnover reach the expected vision.

Analysis of future market potential

With the continuous development of market economy, people's living standards have been greatly improved, and many changes have taken place in their living habits. Therefore, the sales methods are also changing with each passing day, and the management methods are constantly innovating.

In order to investigate the location of convenience stores, we must deeply understand the market status and future potential in this field. The premise of a good store location refers to places where consumers can easily pass and gather and have special facilities, such as commercial office buildings, cultural libraries, government agencies, economic hubs, traffic arteries, population gathering places, large communities and so on.

Therefore, for the investigation of store location, it is necessary to discuss the possible changes in the future, including the feasibility assessment of different industries, the changes in commercial disaster areas, traffic trends, the development status of public facilities and commercial entertainment centers. For example, urban traffic is chaotic, parking is inconvenient, rents are soaring, stores are hard to find, and population density is high. If in recent years, the distribution of households gradually develops to towns and villages adjacent to urban areas, and the location structure of shops changes accordingly, the performance of shops opened in rural areas may even be better than that in urban areas.

The return on investment of convenience stores is higher than that of ordinary supermarkets.

Generally, the gross profit of a well-run convenience store in Shenzhen is around 15%-20%, and the highest profit of our convenience store can reach 25%. This is mainly because the convenience store has been implemented? Small but fine? The operating principle is that the price is about 10% higher than that of ordinary large supermarkets, and the goods on the shelves of convenience stores are all goods with relatively large sales volume, so the turnover of goods is fast, the inventory is relatively reduced, and some rebates can be obtained from the headquarters according to the sales volume.

At present, in Dongguan, Shenzhen and Huizhou, to invest in a convenience store of about 30-50 square meters generally requires about 1.5-0.2 million, which is mainly spent on the decoration of the store and the purchase of various equipment and commodities. The rent of a house varies from place to place. On average, it is generally 2000 to 6000 yuan/month. In terms of management, because it needs 16-24 hours operation, it generally needs about 2 to 3 staff.

Management secrets of opening convenience stores

In order to facilitate the shopping convenience of regular customers, convenience stores should ensure that the categories of goods remain unchanged as far as possible; The special goods in the shop should be prominently displayed, and the pile should not be too big and too miscellaneous, so as not to affect the effect of the pile; The aisle of the shop is set at about 80 to 90 cm.

Arrange the layout of goods reasonably according to the peak period of the store, and separate the difficult-to-choose goods from the best-selling goods to avoid shoppers blocking the aisle during the peak period and bringing inconvenience to other customers; The height of the shelf should take care of the needs of many housewives, and the middle shelf should not be higher than 135 cm, preferably not more than 6 floors.

At the same time, we should pay attention to the use of the end shelf, because this is the golden point of the store, customers stay in these places for the longest time, and should display some high-margin best-selling goods.

It is understood that in every convenience store, 68.2% of consumers spend less than 20 yuan, while only 8% spend more than 40 yuan, which basically does not exceed 100 yuan.

Therefore, to do a good job in convenience stores, we must start from a young age and do a good job in every business. Different from ordinary supermarkets, convenience stores not only sell daily necessities, but also provide diversified services for the convenience of life. For example, Jubilance has set up some customers to supply boiled water for free, charge mobile phones, charge electric cars, doll machines, SF Express and so on. According to the regional consumption situation, value-added services such as Kanto cooked food cabinet, hot dog machine, steaming machine and popcorn machine have been added. Going deep into the life of community residents will help to gather popularity and increase the turnover in the store.

In addition, because the main consumer groups of convenience stores are students and office workers under the age of 30, they are easy to accept new things, have strong spending power and pursue fashion, so we should pay attention to innovation and renewal in the choice of goods, and combine the main theme of fashion.