What are the methods of internetization in traditional industries? How to transform the traditional enterprise Internet?

"internet plus" enterprise is the enterprise's internetization, which includes four aspects, namely, business model, management model, production model and marketing model, so "internet plus" enterprise is the four internetization.

(1) Internet marketing model: use Internet technology to find demand and reduce communication costs.

Use O2O to find user needs more accurately and minimize marketing costs. For example, Melaleuca continuously enhances the consumer experience through O2O to enhance customer stickiness and realize the organic integration of online and offline.

(2) Internet-based product model: use Internet technology to optimize the process and improve efficiency.

Use the Internet to develop products to improve production links, put products on the market as soon as possible, let users participate in product trials, and make improvements according to user feedback, including user feedback in error correction mechanism, to form a standardized system of internal innovation, accelerate product update cycle and realize rapid iteration.

(3) Internet-based management mode: arm all personnel with Internet thinking.

Transform the internal management of enterprises and the upstream and downstream value chain of industries with the spirit of Internet. "Equality, openness, cooperation and sharing" is not only the spirit of the Internet, but also the ideological basis of traditional enterprises' internetization, and can even be said to be an important indicator to measure whether an enterprise can start internetization.

(4) Internetization of business model: using Internet model to develop new business.

Integrate internal and external resources, reconstruct the whole commercial value chain with the internet, and carry out internal horse racing and self-revolution or cross-border subversion of existing businesses. For example, Tencent used WeChat to attack mobile QQ, and Ma Yun's order to Taobao Wireless was to kill Taobao. SF subverts the logistics industry with "offline online shop" hackers.

4. Why is everyone paying attention to e-commerce now?

Because the most direct performance of most enterprises at present is insufficient sales, if we can increase sales channels, expanding sales will naturally be favored by bosses. However, it can be said responsibly that e-commerce is only a sub-module of Internet transformation, and the issue of sales involves not only product development and production, but also strategy. Lei Jun also said: "Today, everyone may think that the transition to the Internet is just e-commerce. E-commerce does improve channel efficiency, but it is more important to arm yourself with Internet ideas. Either put products on the internet, or internet companies should do things with the thinking of the internet.