Types of electronic advertisements

Electronic advertisements mainly include: TV advertisements, radio advertisements, online advertisements, movie advertisements, electronic display screens, etc.

(1) TV advertisement

A. Types and specifications of TV advertisements

The types of TV advertisements include special broadcast advertisements, title program advertisements, spot advertisements and time advertisements. Specifications are 5 seconds, 15 seconds, 30 seconds, feature film advertisements, etc. In recent years, there have been extremely long event marketing advertisements, such as the VIOS 5-minute advertisement in which Toyota hired Zhang Yimou as the director.

B. Expression forms of TV advertisements

It mainly includes: story type, problem-solving type, life type, spokesperson type, product demonstration type and advertising song type.

C. Three elements of TV advertising

In TV advertisements, image, sound and time are the three most basic elements.

(2) Broadcast advertising

A. Types and specifications of broadcast advertisements

There are mainly headline radio advertisements, spot advertisements, radio advertisements and time advertisements. General specifications mainly include 5 seconds, 15 seconds, 30 seconds, 60 seconds and special advertisements.

B. Forms of expression of radio advertisements

The main forms of expression are: announcer's direct statement, character dialogue, character monologue, advertising song, life scene reproduction and other forms of expression.

(3) Internet advertising

There are mainly headline advertisements (full title, semi-subtitle, vertical title, etc.). ), untitled advertisements (title+sub-window, sudden pop-up, excessive pop-up, etc. ) and button ads.

(4) Movie advertisements

Film advertising is an advertising form based on film and its derivative media.

In addition, electronic advertising also includes indoor or outdoor electronic display advertising, window advertising and sales site advertising by means of electronic technology.

(5) Mobile advertising

Mobile phone advertising refers to the advertising form with mobile phone as the medium. As a new media, the application value of mobile phone is increasingly prominent. Mobile media has incomparable advantages over other media, covering the widest population, with relatively low communication cost, making the most convenient use of people's spare time, and spreading information very quickly.

The common forms of mobile advertising are SMS marketing, WAP website, localized advertising, mobile video advertising, game advertising and so on.

(6) QR code advertisement

Two-dimensional code has become the media and commercial terminal of information carrier function. As a new media form based on print media and surpassing print media, QR code is printed on billboards, newspapers, magazines and advertising paper towels to realize the link between traditional paper media and online media, so that traditional media can break through the boundaries of print media and truly realize multimedia integration on mobile phones, thus giving full play to the advantages of these two media, increasing the accurate positioning of audiences and improving advertising efficiency.