What are some of the marketing techniques used in the wholesale market?

The basic methods of marketing. \x0d\1, relationship marketing, it is the establishment of the development of good customer relations on a marketing system, so that customers to maintain a high degree of loyalty to a particular company or a brand of goods. Therefore the establishment of a harmonious and favorable business relationship,\x0d\ requires the establishment of a relationship of mutual trust between the company and its customers and other stakeholders. They emphasize not only the need to win customers and create markets, but also the importance of maintaining and consolidating existing relationships. Its main content is the scientific segmentation and management of customers,\x0d\\ method is more flexible. Generally suitable for the third industry. In addition, the enterprise can also through the establishment of customer clubs, customer credit cards, membership card system, the important customers to set up a special relationship manager and other methods, the active management of customers. \x0d\2, the overall marketing, the overall marketing depends on all departments of the enterprise and all employees *** with the efforts and close cooperation, the marketing and public relations activities organically combined, the traditional marketing for the final consumer to extend the marketing for all important actors in the environmental factors. It includes suppliers, distributors, end-customers, employees, finance companies, governments, allies, competitors, the news media and the general public, and the core idea is cooperation. \x0d\3, direct marketing, direct marketing is a distribution business model, it has a clear target customer group, there is no intermediate sales link, you can measure the effectiveness of the sales, companies use sales staff can sell the product directly. Like Amway, Mary Kay is a typical success story of domestic direct selling, they have achieved amazing results through face-to-face communication coupled with professional services and profit-multiplying model. Today many companies are also trying to emulate this marketing model. \x0d\4, service marketing, for a service industry, the promotion of service marketing to improve the practitioner's service consciousness and service ability, are of great importance. Service marketing is also called intangible marketing of tangible goods. In the increasingly developed science and technology, extremely advanced means of production, information technology, network society has come to the modern society, different enterprises produce the same kind or similar products, its design, manufacturing, quality, technological content, etc. are not similar, the tangible part of the product attributes, such as quality, functionality, characteristics of the difference is small. Consumers buy the judgment and choice of goods, the main no longer only based on the tangible attributes of goods, but to a large extent depends on the intangible attributes of the side of the goods,\x0d\that is, how the enterprise to provide goods, how to serve customers. Therefore, service marketing is a deeper level of marketing, focusing on customer satisfaction as the center of the value chain management. \x0d\\5, education marketing, education marketing constantly to the audience to disseminate product knowledge, business management knowledge, enhance the impact of corporate marketing and sales, but also to enhance the quality of industry personnel, has a unique advantage. It is mainly training and lectures as the main form of the object and content involved has undergone a major transformation and enhancement. From the beginning of the skills training to the quality of agents \x0d\ management personnel as well as energy training, the form of its more and more active, the content is also more and more. Many companies try to stand on the educational origin of the customer marketing services, with this form of vigorous promotion of corporate culture, product knowledge, by meeting the learning needs of customers, thus stimulating their enthusiasm for signing orders, pulling sales.