Development trend of fruit tree industry

Since 2000, China's total fruit output has increased from 62.25 million tons to 2065438+28688 million tons in 2008, showing a strong growth trend.

It can be explained that the proportion of fruits in agricultural products is getting higher and higher.

Moreover, large output does not mean high output value, nor does it mean that growing fruits will make more and more money.

Generally speaking, the following problems generally exist in China's fruit industry at present:

1. Large planting area, high yield and low output value.

2. Unbalanced regional development and weak brand awareness.

3. Planting techniques are uneven, and low quality and high yield are still a mainstream consciousness.

4. The degree of management refinement is not enough, and the return on investment is poor.

5. Lack of high-grade fruit

6. Marketing difficulties

7. Small-scale farming is the mainstay, and it is difficult to achieve scale and industrialization.

In the future, the fruit industry in China still has a lot of room for development, but it is bound to be a process of big waves and sand scouring.

First of all, fruit producers must have the following basic qualities:

1. Know technology. Study hard, study for a long time, and accumulate theory and practice.

2. It can be managed. Save costs. Efficient management.

3. It can be planted. Apply what you have learned.

4. Be able to market. Take a brand-new and unique marketing road with the help of technology and social networks in the new era.

Business philosophy must also take the following path:

1. Changing from low quality and low quantity to economic benefit is also the national policy orientation.

2. Mode of operation: small household planting-family farm, cooperative, enterprise and other joint modes.

3. Integration of three industries: combination of planting and breeding-primary processing-experience service.

4. Cultivation method: combination of open field cultivation and facility cultivation. Adopt standardized and simplified planting mode.

5. Cultivation techniques: extensive management-technical management and intensive resource management.

6. Management mode: economic demonstration of input and output of means of production, cost control, employment management, machinery management and production planning.

7. Added value: pollution-free, green, organic certification and brand value.

We can also see the development trend of fruit industry from the following facts:

1. The population base of agricultural employees in China has been declining year after year, and the aging is serious. We can visit the countryside. Most people who are engaged in fruit tree planting are middle-aged and old-aged laborers who stay in rural areas, and young and middle-aged laborers are extremely scarce. However, the way employees manage planting by experience cannot be changed in a short time. In the case of high labor input, low income and low return on investment, there will be obvious inheritance faults in the fruit tree planting career or occupation of families or larger units, that is to say, the fruit trees planted by the older generation are unwilling to be done by the younger generation.

2. China has a huge market with a population of 654.38+0.4 billion, and people's consumption demand for fruits is bound to exist. Therefore, fruit production will not stagnate or retrogress because of the lack of rural labor. In a certain period of 5-65,438+00 years or longer, there may be short-term fruit price increase and planting income increase due to shrinking planting area and rising labor costs. But both capital and labor are profitable. Where there is money to earn, there is fertile ground for entrepreneurship. In the process of such an industry from prosperity to decline, it is bound to be a process of big waves scouring the sand. Individuals or units with poor management, poor management, backward technology, inferior products and no way to market will always be eliminated.

With the improvement of people's living standards, the demand for healthy and high-quality fruits will become more and more obvious. Eating fruit is not for filling the stomach and enjoying the taste, but for health purposes, and the consumption consciousness will become more and more obvious. This can refer to Japan, South Korea, Europe and the United States and other developed countries. Who can guarantee that after China becomes a developed country, the fruit industry and fruit farmers will remain the same?

The future is unpredictable, but at any time, as long as the industry is still there, there will be winners. Only those who are prepared in advance can laugh at change.