What is "one thing, one yard" and how is "one thing, one yard" realized?

It is mentioned that the marketing model of one object, one code and two-dimensional code is all the rage, so in fact this model can be traced back to 1994. Easy reward is the pioneer of one thing, one yard and two-dimensional code marketing in China. In addition to the advantages of large information capacity, high reliability, strong confidentiality and anti-counterfeiting of one-dimensional bar codes and other two-dimensional codes, it also has the characteristics of ultra-high speed and all-round reading, so one object and one code (two-dimensional code) can be used to define precision marketing.

Mainly in the following three aspects:

1, security traceability Through the methods of personal key digital signature encryption and offline SDK data verification, the "commodity ID card" with single product code is given to consumers, so that consumers can buy with confidence and realize brand protection.

2. Interactive marketing, combined with the application of third-party wireless tools and gameplay, makes the QR code on the product a channel to connect consumers, and realizes the marketing value of brand interaction, shopping guide, sharing and data on the consumer side.

3. Member data In the scene where consumers scan the QR code of products, member information can be collected to help brands not only have an objective understanding of their own consumers, but also know the supply of their own products at a glance.