Read five articles for thirty years.

Arouse the feeling of reading for 30 years

Pick up your dreams and let them fly.

During the holiday, I was lucky enough to read Mr. Wu Xiaobo's latest masterpiece "Thirty Years of Agitation", and I got a new harvest, just like yesterday's photo exhibition on economic development. Before this moment, I learned about China's economic development, learned a lesson, and planted restless seeds for our work and study at this moment. I haven't read for a long time. I really don't understand what it is, but I think about everything that happened around me. TCL has signed a contract with China Women's Tennis Team for half a month, but I saw a simple advertisement on the company's website. I said, man, isn't the smell of wine afraid of the depth of the alley at the moment? This is an era of trouble. Are the health TV experts us? What else is unrealistic to show off? It's not that I eat in it and climb outside. I really look at things at home. I can't make anything amazing!

Introduce the competition mechanism into the family!

What we strive for in the market is business and marketing personnel. With the introduction of western economics in China, we also welcomed Philip, the originator of marketing. Mr. kotler has brought us into the 4P and 4C era, and he has brought all-staff marketing and integrated marketing. No matter how marketing is done, all our competitive advantages are reflected. In this game, we dare to show our swords and win and beat our competitors. Our introduction of competition mechanism is nothing more than perfecting our internal competition mechanism and training our officers and men into generals who meet the needs of the market economy. Business is the traditional fragmented management, why can't we put our district in the position of competitive election? Whoever has the potential will have more room for self-fighting, and performance and leadership have the final say.

Our marketers should avoid doing nothing every day. We should also introduce competitive advantage and refine the traditional marketing department into an enhanced group. In this way, some people are responsible for marketing, some people are responsible for collecting market information, some people are training, and some people are refining selling points. According to the information of our respective work, we can implement our incentive mechanism and build our team stronger.

Our strengthening group is mainly responsible for supporting the sales promotion activities of the business department. Their rewards are related to the promotion results, and then shopping malls, promoters and salesmen supervise and audit to prevent fraud. This will greatly increase our execution, and there will be brave people under the reward.

Our marketing can develop blind spots in batches in the sales department area, so that the negotiation, construction and training of developing a blind spot in the United States are all composed of promoters, which can cultivate a backup business echelon. It has also achieved results for us to explore the third-and fourth-tier markets.

Special training and selling point refinement require every marketer to pay attention to the rapid changes in the market, competing products and businesses. The marketing department has no keen market insight, no desire to keep learning, and no militarized execution. Then this is a decoration.

Our business is the same. It is said that bad areas can kill salesmen. If the region can't do it, our future career will be finished. Why not take out all the areas fairly and justly under the condition of internal bidding? This can give full play to the initiative and creativity of each salesperson! Even if we find a problem, we really need to solve it, but fantasy and fantasy will never be our way to solve it. When the forest is big, all ideas will surface. The most important thing is unity, which is a kind of strength.

Then it is to heal the wounded and rescue the dying, and even the naked children know that they are sick and take medicine! The same is true in our market. If you have any questions, you have to consult an expert and eat whatever you want! The right medicine, can you recover without taking medicine? Yes, if the wound is broken, it would be better if there is no infection. There must be nothing. In our morbid market, he is different from people and has no immune system. Without the immune system, enemies from all directions will die if they don't. If a kind-hearted tiger is disabled and can't move, the dog will invade. The so-called tiger falls in Pingyang and is bullied by dogs!

Arouse the feeling of reading for 30 years

I finished reading another masterpiece, Thirty Years of Agitation (I), and Mr. Wu Xiaobo spent four years in one breath. This book was published in June 2007, that is to say, just over a year. However, this book has been recommended by many graduate tutors in key universities, because it is a history of reform, development, the fate of enterprises and entrepreneurs. Mr Wu Xiaobo has opened a small window for us to return to history. Through it, you can see the ups and downs of China's reform and opening up, and how the fate of enterprises and entrepreneurs has fluctuated with the tide of history. More importantly, it will help you deepen your understanding of China's characteristic market economy. Between the lines, you can grasp the pulse of China's reform and opening-up, peep at the historical development of China, and experience the true meaning of enterprise growth.

It can be said that not reading this book will be a great regret in life.

If you want to be the next generation of business elite in China, you must have a clear understanding of China's past corporate history. As the saying goes, taking history as a mirror, we can know the rise and fall, people-oriented and gain and loss. China's reform and opening-up can be said to be an unplanned movement, some of which were simply promoted by the central leadership, because China's national conditions are so special that a group of people who risked their lives in the bullets sometimes feel helpless. They just want to make China rich and strong earlier and make people's lives easier.

From the article, we can see that China's reform began with ideological emancipation. Once ideological emancipation has been raised to the political level, it will inevitably be followed by vigorous reform spring thunder, such as 1978, 1992, which seems to be the case again in 2008 (this is probably a harbinger of further political reform). However, China's reform is not the product of the foresight and strategizing of the central decision-making level, as advertised by China's official media. Actually, it is not. History tells us with truth that China's reform is often triggered by a group of unknown people and consists of helpless choices step by step. For example, the establishment of the contract responsibility system for joint production turned out to be a political adventure undertaken by a group of desperate villagers for their livelihood; Solving the existence of private enterprises is actually a huge political concession made by a group of educated young people who can't find a job when they go to the countryside and return to the city. In the whole process of China's reform and opening up, except? Criteria for testing truth? Last name? Capital? Last name? Club? Besides the big discussion, there is also a discussion about private enterprises? How many employees are there? Big discussion, and this big discussion about the fate of private enterprises turned out to be because of a name? Nine years old? Caused by a fool; What is even more surprising is that when the government invited investment, the Hong Kong businessmen who came back to invest turned out to be illegal immigrants severely punished by the government. What is the most typical one? King of nail clippers in China? Liang comes from Zhongshan.

Arouse the feeling of reading for 30 years

From running a private enterprise as a counter-revolutionary, to being laughed at, to being allowed to be a stepping stone to state-owned enterprises, to being regarded as? Asshole? And then justified. Every major policy adjustment, every macro-control, private enterprises must bear the brunt. In the eyes of the media, they will always become the typical examples of criticism and the object of crusade. Private enterprises in China have gone too hard. From this book, we can draw a conclusion that there is the same theory of evolution as enterprises. After numerous human and non-human hardships, private enterprises in China have been proved to be the most vital enterprise type. Of course, only a tiny part survived, and most of them died in this evolutionary process, such as the famous Wenzhou? Eight kings? . It is not easy to survive, and it is even harder to live with the burden of ethics. Most of those surviving private enterprises have a deep sense of original sin, on the one hand, they have a deep sense of inferiority, because many of them are frustrated in the college entrance examination, and they are unemployed young people with no way out. Secondly, because a large number of enterprises survive through the primitive accumulation of gray and exploit the loopholes of laws and policies, their whole group seems a little guilty. In fact, it is not that they are bad, but that reality makes them have to choose such a humble lifestyle.

The most successful entrepreneurs in China are often far-sighted. Perhaps the most important thing to thank for the rise of Shenzhen is Yuan Geng of China Merchants. He, a nobody who is not even a department-level cadre, was able to return to Shekou Industrial Zone at the central decision-making level, and then completed a historical task in it, serving as a demonstration of China's reform and opening up; A fool? Nine years old? Grasping the loophole of the central government's acquiescence to private enterprises simply creates a shock? Fool melon seeds Wang? ; Zhongguancun has made a group of cadres who took the lead in setting up enterprises in the sea become millionaires, including future millionaires. National pride? Liu Chuanzhi of Lenovo Group; In the south, a young man named Wang Shi turned his business into real estate just because he saw the news of a land auction, and later became a symbol of the real estate industry in China; In the same place, a demobilized soldier tried his best to drill complex program-controlled computer technology, and as a result, he inadvertently brought out a private enterprise that influenced the world IT industry. His name is Ren, and the enterprise he founded is Huawei, the enterprise benchmark of this era. Zhang Chaoyang, a doctoral student abroad, resolutely returned to China to start a business under the original temptation of the new economy in the network information age and the encouragement of a new media research professor, so the portal Sohu came into being.

The reform of state-owned enterprises has been unsuccessful. In fact, the fundamental reason is not the system, but the people in the enterprise. When you get used to the official and business style, the way others look at you, the fact that you are always above others, and you are unwilling to think and change, even the scientific reform plan will fail. In the early years, the reform of state-owned enterprises in China was basically limited to the macro-level of power struggle and profit retention between business operators and competent departments. It doesn't touch the micro level of the enterprise at all, and it doesn't touch the sensitive forbidden areas such as personnel, welfare and incentives. On the contrary, it hopes that the country will take care of it. How to reverse this reform idea? State-owned enterprises can be said to have taken advantage of the favorable weather, geographical location and people, but they can't afford it. Sinus On the contrary, you have never been spoiled? Asshole? Although private enterprises have experienced numerous blows, they are always getting stronger and stronger. In the end, they became the main force of China's economy, which proved this point again. Die of happiness, live of sadness? This famous saying has been recited for thousands of years. State-owned enterprises or private enterprises, forget this sentence, sooner or later will die.

Arouse the feeling of reading for 30 years

With the decline in the operating performance of most state-owned enterprises, there are also business ethics and huge interest space, so that the original unpretentious people have learned to be treacherous and haggle over every ounce. I remember there is a saying in the book that Hainan people dare not accept money for business. When trading, the seller is asked to put the money at the bottom of the laundry list and dare to collect money when he is far away. However, after Hainan was declared as a reform pilot zone, it was far from it. Inverted grandfather? Import approval of fried cars in Hainan, raw material approval, black market foreign exchange. Not long after, when the then secretary of the provincial party Committee reported to the central authorities, he was filled with emotion, saying that the interests made Hainan people popular. Jinjiang counterfeit drug case? He asked Xiang Nan, a government official with political ambitions, to resign. And the fraud in Wenzhou, almost crazy underground financial activities? Row? Or? Lift it? Wait a minute. The pursuit of interests has reached the point where people lose their nature. In the book, the author said with infinite emotion that the indifferent nature of the market economy has been revealed.

Since the Third Plenary Session of the Eleventh Central Committee of 1978, with the benefits of a new historical era, China is destined to be the focus of the world. The only regret is that China's great achievements in economic construction have not produced an influential economist, which has always puzzled foreigners, especially so. I think, one of the reasons is that we have largely forgotten the real interests, forgotten that we are a person, and backed by the 5,000-year-old cultural heritage of the Chinese nation, because all people are used to competing for fame and fortune in a materialistic world, while ignoring the value of self as a person and the interests of life. Perhaps an important purpose of the author's writing this book is to help everyone find a sense of history.

This year marks the 30th anniversary of reform and opening up. Thirty years is enough to change a generation. On this day, I hope this book, which records the ups and downs of these 30 years, can change the next generation.

There is no precedent for reform and no precedent for life. Everyone who is alive is moving on with his life. Don't forget to look back when he stops in a hurry. Maybe in this way, he can go further and fly higher.

As the night deepened, I typed the words on it in front of the computer. At this time, it is close to 2 am, and my book "Thirty Years of Agitation (Part II)" is still on the road.

Arouse the feeling of reading for 30 years

A few months ago, I watched two volumes of Wu Xiaobo's Thirty Years of Agitation (the history of enterprises from 78 to 2008, which mentioned many little-known stories of enterprises and entrepreneurs). The general feeling is that I am full of emotions and mixed feelings.

What I feel is the 30-year history of reform and opening up, not so much the history of reform as the entrepreneurial history of a group of crab eaters. But unfortunately, there are very few successful entrepreneurs after 30 years. Of course, there are institutional restrictions and immature policies, but there are also some bad habits of grassroots entrepreneurs, such as not making progress after success, coveting pleasure, extravagance and waste. But on the whole, we ignore the changes in the process of transformation, mistakenly regard accidental success as inevitable, and fail to adjust our efforts or priorities in time according to the changing environment.

Sadly, the first generation of entrepreneurs, in the history of modern business in China, can be said to be the enlighteners of modern business, but they have never been recognized by the society. For example, at the age of nine, there were countless profiteers wandering outside the system, fool melon seeds. Of course, there are many speculators, but it does not rule out that they are the real openers of modern commerce. (Personally, speculation is mainly limited by the purchase and sale policies within the system. Circulation is not recognized and valued by the mainstream policy consciousness of those in power), but in fact they are a group of poor people who have both good (good) and typical (bad) models, and they are always in a state of fear. Sadly, by the time entrepreneurs became the upstarts of society (that was in the late 1990s), the mainstream media and impatient people had long forgotten those enlighteners. Personally, I feel sad that when did our nation become a nation that is eager for quick success and instant benefit, and is impetuous as a whole, remember? Don't forget to dig wells when drinking water? The truth! Is it really like what Mr. Wu Xiaobo said in his book, because we have gone too far and forgotten the original purpose of our departure?

Fortunately, someone made a historical summary for us. To be exact, it is more like a repeat of history, which clearly reproduces the history of the sweat and entrepreneurship of our ancestors. When Sima Qian wrote Historical Records, he did not forget to specially arrange a chapter "Biography of Huo Zhi", but how did this happen? For the government, agriculture, industry and commerce, business is the next? The era of. Although the market economy has been deeply rooted in people's hearts and the commodity economy is in full swing, it is difficult to find more information about the commercial history of China except the Economic History of Late Qing Dynasty, Republic of China and New China written by Professor Yang Xiaokai. Fortunately, thirty years of turmoil filled this gap. More rarely, I don't know whether Mr. Wu Xiaobo is conscious or unconscious. In his book, he specially arranged a section to write an ordinary white teaching company (which is considered by tens of millions of netizens in China to be the most promising? Touched China? That's right, but an ordinary rickshaw driver who has never stopped teaching for decades, interspersed very emotional humanistic spirit with financial works with strong commercial flavor (this is the highest courtesy to commemorate this ordinary Tianjin person so far) and sprinkled a little in the stinking money-making world? Truth, goodness and beauty? . As he said, the development of market economy seems to be accompanied by the loss of ethics. In essence, what he wants to do is to expect to rewrite this historical track with his own strength.

Schumpeter has a word? A person can't expect to understand the economic phenomena of any era if he doesn't grasp the historical facts and has a proper sense of history or so-called historical experience? . Everything in today's world is changing, so that some people say that the only constant in the whole world is? Change? In such a changing world, how to understand this society and China's economy, I think we need to make up this lesson. But history has only facts. What can we do? Don't forget the past, the teacher of the future? . Think about it, that sentence? Will it go further without the burden of history? It seems difficult to establish.

Why are there always endless business failures in China? I think it may have something to do with what we overlooked. What is that thing?

In addition, in fact, after watching the last episode, there is still a feeling of reading. Take him out again as a thank you for your support. Thank you. It is also an opportunity to recommend this book to everyone.