Problems of the traditional mode of financial management and ways to improve

As the traditional financial management model of the methods and systems are relatively backward, it is difficult to adapt to the needs of social and business development, so the financial management is in urgent need of improvement, the following follow me to explore the traditional mode of financial management problems and ways to improve.

Problems in the traditional mode of financial management

(a) financial management objectives are not clear

Enterprise financial management in the long-term development process, financial managers do not know enough about the management objectives, the lack of professional judgment, the judgment of the market capital is not in place, only pay attention to the accounting and management of the internal capital of the enterprise, did not pay attention to the introduction and use of foreign capital, the introduction of market information, the use of resources is not enough, not timely collation of market information. The ability to utilize resources is not enough, and there is no timely collation of new market liquidity, which reduces the financial sources and leads to insufficient financial support for enterprise investment. And in the information age, many customers are willing to choose to communicate and cooperate on the network, but due to the backwardness of the management system, did not pay attention to the development of network customers, resulting in the loss of enterprise funds.

(ii) financial management content is not perfect, the method is relatively backward

Financial management process, many times the staff only pay attention to the management of assets and not pay attention to the management of talent, and the asset management work is not in place, the accounting and preparation of corporate assets are not up to par, only pay attention to the audit of financial expenditure, but not pay attention to the analysis of the use of some funds are not implemented to the actual operation of the funds and not to the actual operation of the funds. Funds are not implemented into the actual business projects, reducing the efficiency of the entire asset investment and use, resulting in the loss of corporate assets. In the era of knowledge economy, the staff's knowledge level and professional skills directly determines whether the use of financial funds of the enterprise is scientific and reasonable, and even directly affects the success or failure of enterprise development. At present, many of the financial management staff of the comprehensive quality and professional skills have not reached the relevant standards, their own do not pay attention to keep abreast of the times, are not willing to actively deal with the new working environment, the work of the attitude of indifference, resulting in the management of the means are also very outdated, there is no work efficiency.

Improvement of financial management mode

(a) innovation of financial management objectives

In the context of the new era, the financial management objectives to diversify, especially the modern capital market in the continuous emergence of private capital and bank funds, financial management to absorb these liquidity for the enterprise in order to ? Profit maximization? as the goal of the struggle. This is mainly due to the arrival of the modern network era, many customer goals and business processes have changed, many transactions are realized online online exchanges, so in the new market environment, financial management is no longer limited to face-to-face monetary transactions, but to continue to develop customer resources on the network, to achieve the strategic goal of the same city and different places of the business transactions are not a problem. In the face of the diversification of financial management objectives, business leaders also pay more and more attention to social responsibility, in the case of enterprise development and social exchanges more and more closely, its intellectual capital has an important significance to the development of enterprises, it has a **** enjoyable and transferable, the success or failure of the development of the enterprise has a decisive role, the enterprise must pay attention to the fulfillment of the social responsibility of the enterprise in the financial management, can not be one-sided chase its Maximization of economic benefits, to achieve the economic benefits and corporate image of the two promote each other and *** with the development of the goal. Establish a good corporate image, is an intangible asset of the enterprise, the enterprise financial management to realize this intangible asset in the development of the enterprise's long-lasting role, taking into account its healthy and good development, and ultimately realize the long-term healthy development of the enterprise.

(ii) financial management content innovation

Financial management staff is the main body of the work and the decision-making force, financial management content is the main thing is to manage the workforce, to strengthen the internal management of talent training and training, for enterprise financial management to build a comprehensive quality and vocational skills are high workforce. The cultivation of talents should pay attention to the cultivation of knowledge and ideas, especially in the knowledge-based economy, to establish a correct concept of financial management, to master a solid professional theoretical knowledge, which includes intellectual capital, including the total funds of the enterprise and the market-oriented operation and management of specialized knowledge, give full play to their own intellectual resources in practice, to achieve the scientific rationality of financial budgeting and accounting. The knowledge and professional skills of the enterprise financial management staff will have an impact on the entire production and operation activities, the scientific and feasibility of investment decision-making for any project is affected by the staff's intelligence and determines the success or failure of the investment. In terms of enterprise profit distribution, the distribution of profits according to capital will be changed to distribution according to ? economic factors? distribution, the economic factors included in enterprise development are land, capital, knowledge and labor. In the era of knowledge economy, mental labor has become the main form, only according to? Economic factors? Distribution of capital expenditure projects are more scientific and reasonable, the funds can be put into practice, this distribution is the inevitable result of the development of the knowledge economy era, more can enhance the efficiency of the use of funds for enterprise development, so as to achieve the economic benefits of enterprise development.

In addition, in the market economy is so fierce environment, enterprise investment has a great risk, financial management must attach great importance to investment risk management. Enterprises in the fund-raising stage and the investment stage will have risks, which is mainly due to the complexity of the market environment and the expanding channels of funding sources. Therefore, enterprises should combine their own development situation when raising funds, control financial risks and choose the most reasonable capital structure. Enterprises should strengthen their ability to resist external enemies and pay attention to the risk-return distribution of assets. In terms of investment, investment will be affected by the international market, there are some foreign exchange risk and inflation risk, etc., before investment must do a good job of risk assessment. The last is the management of intangible assets of enterprises, many enterprises in the traditional management is difficult to recognize the importance of intangible assets, in the new management content to pay attention to the management of intangible assets, especially the cultivation of excellent talents, increase the intangible assets of enterprises.

(C) the innovation of financial management

With the arrival of the social network information age, enterprise management also introduces new information technology management system, the establishment of a new financial management system and office automation management system, etc., the use of e-commerce and online banking, to achieve the online asset transactions, static assets to the dynamic asset management mode change, and realize the financial management of the remote assistance Processing management mode, improve the efficiency of financial management work. We also need to utilize network resources to collect broad information for enterprise financing and investment, provide scientific and reliable decision-making programs, and reduce the enterprise's blind investment and risky investment. At the same time, computer technology comes with the calculation function, so that the financial management is faster and more efficient, and the computer can also verify the relevant financial information and data, the use of information technology and computers to help enterprises establish a ? Financial management as the center? The management system, more effective control of enterprise financial funds, so as to protect the normal operation of the business project, this way is the inevitable result of modern high-tech development, to improve the quality of financial management is of great significance. In the financial management, enterprises should also implement financial budget management methods, strengthen the management of financial budgets, through the preparation of the financial budget table to achieve, the internal departments of the enterprise's capital flow links integrated into a unified standardized management, standardize the enterprise's economic behavior, and promote the healthy and long-term development of enterprises. From the enterprise target profit, according to the target theory, sales and production in the order of the preparation, but also to manage the flow of funds, to find out the factors affecting the flow of funds, in the financial management of the enterprise's solvency and financing costs should be given full consideration to the enterprise's solvency and fundraising costs, so as to bring the funds to fruition, so that the budgeting is more scientific, standardized, rationalized as well as standardized, so as to improve the efficiency of the enterprise's funds and realize the enterprise's Economic efficiency.

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