What are the aspects of customer needs

What are the aspects of customer needs:

?

(1) "basic needs" and "subordinate needs".

In real life, the so-called basic needs of life refer to food, clothing, housing, love, security, etc. If even these needs are not satisfied, the actual life will be unimaginable. It can be seen that this is the customer's "basic needs" in real life.

(2) "tangible needs" and "intangible needs".

Customers have specific "needs" for a particular commodity or service, belonging to the "tangible needs". But sometimes, the customer's needs are very subtle, perhaps even I do not realize that they really have this need. For example, the customer needs the seller trustworthy, they buy goods feel safe and secure, not cheated, this is a "sense of security" needs, that is, "intangible needs".

In fact, any customer in the transaction with a seller, the need for a sense of security, just as important as the need for a sense of shopping benefits. But the sense of security is often closely related to factors such as confidence and image.

(3) "Short-term needs" versus "long-term needs".

If the product sales time from the perspective of the continuity of change, the customer's needs can generally be divided into "short-term needs" and "long-term needs" two.

"Short-term needs" usually refers to the demand for some kind of fashionable goods. For example, a toy plastic ring called "hula hoop" was popular in China for a while, can be regarded as a kind of fashionable goods at that time, but the peak of its sales only lasted a few weeks and then ended, can be said to be a flash in the pan.

A "long-term need" is a permanent demand. Copiers, for example, are one such product. It is safe to say that any company that can better meet the long-term needs of its customers will be in a very good position to sell its products in the market.