How to do a good job in SEO marketing promotion of the internet

A website and SEO are still the most effective channels to acquire new users and the best channels for enterprises to acquire new users. When users are unfamiliar with industries and products, search engines are still the most important channel to obtain information.

SEO is the most effective and economical channel for enterprises to acquire new users, and it is irreplaceable.

B. Promote the construction of enterprise core data and content, and play a role that other channels can't play-this is the core value that SEO still exists today.

In 20 16, we emphasized SEO:

Create a structured content library;

Open the data series of the platform: this includes the series connection of our website, PC station, mobile station, WeChat and other channels;

Encourage and support the construction of high-quality content;

The construction of content professional question bank and so on.

We hope to build a structured data center through SEO on the premise of mobile stations, PC stations, official accounts of WeChat, WeChat, Weibo and APP. , which will include content, users, functions, requirements, etc. Finally, it reflects diversified marketing effects.

2.ORM (a program technology, using ORM query tools, users can access desired data): user coverage and word-of-mouth optimization of the whole network.

Is the optimization of non-website content. When users search for your brand in search engines, vertical websites, Weibo WeChat, etc. They want to know how the public evaluates and recognizes your brand or enterprise.

Especially in FMCG industry, when users trust you, they will first seek the evaluation of your voice on the internet through search. This time can't be solved by your website. We need to optimize the word-of-mouth of the whole network to achieve the impact on users. This is the whole network optimization that most enterprises need to do now.

There are attacks and defenses:

The so-called longevity is a negative voice that should not appear on the network or be accepted by users;

Before the attack and defense, most enterprises should monitor the brand reputation on the network in real time, and this detection must rely on certain technologies and tools.

3, SEM (search engine marketing: let users find information, click through the search engine to enter the website/webpage, to further understand the information he needs): integrated search marketing promotion+diversified delivery.

This concept is familiar to everyone, and it is still the most important in today's traditional search engine advertising and paid marketing. It is a traffic portal for classic display forms and brand awareness, with a high click-through rate.