What does AR technology mean?

The full name of AR is "Augmented Reality", which means augmented reality.

AR is a technology that integrates virtual content and real content in real time to form an interaction between virtual and reality.

AR reality is an extension and development of virtual reality. It adds a real environment to virtual reality to create a brand new experience.

AR real scenes must be a real-time fusion of illusion and reality. Static synthesis cannot fall into the category of AR real scenes.

The AR system has three outstanding characteristics: information integration between the real world and the virtual world; real-time interactivity; and the addition of positioning virtual objects in a three-dimensional scale space.

Uses of AR augmented reality 1. For on-site interaction Let people join the AR game through the large screen on site, giving people a fun and exciting experience. It is a unique way of communication.

2. The effect of traditional media promotion in advertising is always unsatisfactory. AR advertising breaks the limitations of traditional single picture and text display. From three-dimensional display of products to video explanations, AR augmented reality greatly enhances the charm of products.

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3. The comprehensive use of brand marketing AR augmented reality and multiple cutting-edge technologies can achieve more accurate member differentiation marketing.

Based on different regions, different times, and different habits, presenting different content to members will make brand marketing more targeted and greatly increase the company's return on investment.