How to attract investment for this product?

You still have to subdivide and position your products.

Health products, tea drinks, etc. The channels are definitely different; For example, it is easier for you to analyze the channels of supermarkets and pharmacies.

Two, the investment personnel in the investment promotion work.

1, the most stupid four sentences in the process of attracting investment:

Speaking the above four sentences when meeting with dealers can only show that you know nothing about this market. You have no professional market to study, no professional market analysis and demonstration to attract investment. The first feeling for dealers is that you want to make money, and you are fooling them.

2, the naive performance of contact with customers in investment promotion.

1) Ignoring the process and rushing to sell,

Sell yourself first and build trust. Only when marketers sell themselves first and establish a good environment and trust can they complete the first step of product promotion.

2) Only depicting flowers, the moon, beautiful blueprints and telling stories, ignoring the objective problems and puzzles, making people invisible and intangible, just like a monkey fishing for the moon, giving people a feeling of being fooled. If you don't pay attention to the details, businessmen are prodigies, and it is difficult for cleverness to compete with great wisdom.

3) The negotiation lacks key points, and the key points cannot be grasped. Learn to listen, give yourself a time to think, and at the same time understand the other party's intention time, so as to seize the key points to convince the other party and not make the negotiations deadlocked. Let the other person follow your thoughts and see hope in your expression.

3. Naivety in choosing a dealer: The traditional investment thinking thinks that choosing a dealer should be suitable for every household, which is definitely a poor thinking and a loser mentality. If we think that big brands should choose big dealers and small brands should choose small dealers, then there will be future generations herding sheep, and the poor will always be poor. Imagine that the strength and ability of small brands are relatively weak. If we look for small dealers with weak strength and ability according to inertial thinking, how can there be explosive growth of enterprises? We believe that we must learn to be generous in attracting investment and selecting customers, and small brands should dare to find big customers, not because big customers don't recognize small brands, but because big customers don't recognize the confidence of our small brands.

Third, the success of attracting investment in the new market environment.

If a market can successfully recruit businessmen and manage the market continuously, it can't be separated from the business philosophy and marketing model of the enterprise, so it can't be separated from the partner of the enterprise-the distributor, so it is very important to choose the distributor.

1, humanity 1) Self-confidence. Believe in yourself, and you will be half successful, no matter how high the customer threshold is. As long as you are sure that you are your target customer, you must go forward and firmly believe that you will turn him into a prospective customer.

2) Have keen insight, think carefully about every information and problem found, and turn the problem into an opportunity for market development.

3) Ability to understand and grasp the environment.

4) Collection of professional knowledge and information.

5) the ability to transform resources

6) Complaints and appeals. Merchants are like matches, and customers are like candles. You have to dare to burn yourself to ignite customers.

2, the way of market display

1) professional market research. Professional market research is to make investment promotion work out of the following misunderstandings. The first is to deal with market problems. All markets have problems and problems, but the biggest problem in attracting investment is that we are full of problems. If we put every problem and every competing product in the market in front of us to solve and analyze, then the research conclusion of this market is impossible.

The second is to treat market opportunities. Salespeople are familiar with the story of selling shoes on an isolated island. They don't wear shoes, so they can't sell shoes No chance? In reality, we always have the desire to innovate and lack innovative actions, so we can't turn innovative thinking into market resources of enterprises. Complain that the products of * * * are too ordinary and the products of individuality are too different, so there is no market opportunity to replace imitation and follow-up? Third, what is the nature of the market. Only see the appearance of the market, do not think about the essence of the market, blindly draw research conclusions, and finally appear attribution errors.

3. Investment invitation method.

The first step is to make an objective, true and detailed market research report on the details of each survey; The second step is to subdivide the market, channels and products, and make a feasible "market operation plan" through the subdivision and promotion stage; The third step is to conduct a complete investigation and visit to the target customers. Through the investigation report of business circle and target customers, we will make strategic visits and negotiations with business circle and selected target customers in a planned, focused and time-sharing manner.

In a word, the most important thing for a company's marketing staff to really succeed in recruiting dealers is to promote opportunities around demand. To do this, in the new situation and environment, not only let dealers earn short-term money, but also let more dealers learn a way to make money. Therefore, the investment promotion of marketers is to focus on demand, seize opportunities and promote the future.

In addition, a detailed investment manual should be formulated, which should include the value of the product itself, market prospects, specific incentive policies and support; After-sales service; Return and exchange, etc. , consider the needs of investors and friends in detail;

After the work at hand is finished, selectively find the right section for publicity; Or put advertisements on relevant media appropriately;

Providing a project is just the beginning. It's best to describe the future hope to the entrepreneurial friends.

I hope I can help you a little. I also hope to make friends with you.