Why Gu Ming sells so hot in Guangzhou, but not very marketable in the north?

Gu Ming Milk Tea was founded at the beginning of the pace of searching for good tea, only to provide excellent tea. Insisting on hand-brewed, so that the tea drink with classical tea flavor, now become one of the choices of many investors. So what about Gourmet Milk Tea? Why is Gu Ming suddenly fire?

Gu Ming Milk Tea Project Advantage: Gu Ming Milk Tea's raw materials are cooked now, usually placed in the time will not be more than two hours. The taste is very good, in addition, in order to avoid the oxidation of the milk tea to the health of the unfavorable, generally placed more than four hours of the product, will be thrown to all.

The operator in the modulation of the degree of milk, will be adjusted according to the specific requirements of the consumer ratio and get height, so that the taste is more perfect. In addition, the headquarters has formulated a number of strict rules for the selection of materials, absolutely guarantee fresh, nutritious and healthy.

The temperature of the milk tea in the production of Gu Ming milk tea is also under strict control, so as to ensure that each cup of milk tea to reach the hands of consumers is the most perfect.

Gu Ming

Northern cities are not completely devoid of milk tea stores, but are not favored by the new style of milk tea. Let's start by distinguishing between traditional and new-style milk tea. Ready-made milk tea was introduced to the mainland from Taiwan only after the new millennium, and the early days were dominated by husband-and-wife stores, that is, by independently owned and operated individual households. The market has seen the rise of a wave of chain brands, Fresh Fruit Time, Happy Lemon, CoCo Duco, etc., both in the north and south cities, distribution tends to be saturated, and they can be regarded as old-fashioned chains.

Gu Ming

In the years that followed, there was no significant innovation in the milk tea industry, and husband and wife stores and old chains developed in parallel. Until around 2016, milk tea brands such as Hi-Tea and Nesco's Tea were on fire, and 1:00, which started its layout from Shanghai a little earlier, also began to cast a wide net, and the milk tea industry entered a new phase[1]. And traditional milk tea is different, a major feature of the new-style milk tea is more focused on quality, personalized customization. New-style milk tea tea broth is usually freshly brewed, due to dissolve the caffeine in the tea, you are more likely to feel good after drinking, sleep at night; new-style milk tea rarely add coloring and juice concentrate to milk tea, but more will be used in freshly squeezed juice, freshly made pulp, allowing it to have a really high price.

Gu Ming

Whether you go south or north, the sensible decision is to maximize profit returns. With the southern market becoming more and more competitive, northern cities will also be favored. Within the city milk tea store location also has requirements: usually to be located in places with high traffic, such as subway entrances, shopping malls. If you do not quickly enter a city to conquer the city, the later site will be more difficult, may have to compete with the existing brands in the same business district, market share shrinkage.