Background introduction of Zhong Tingting, founder of laterite

Zhong Tingting is one of the early overseas students from China who went to Wall Street to be an investment banker. When she was pregnant with her second daughter, she became a beauty entrepreneur.

Tingting's resume can be described as "perfect". The educational background of wharton school and Harvard MBA and the working experience of Wall Street investment bank make her temperament have a rational and tenacious part. At the same time, the mother of two children loves beauty, likes reading little red books and online shopping, which makes her full of sensibility and softness.

Six years ago, pregnant with a second child, she resolutely turned around on the original life track, came back from Wall Street to start a business, and took over the care of the clay brand. Six years later, in the face of the overwhelming planting and promotion of social platforms, the red soil "turned red", but she just said: It is not unexpected. "When I was a little girl, the first lipstick I bought with my pocket money was Red Earth."

Development of laterite:

Red soil was born in Australia in 199 1 year. Opening the first counter in Melbourne's Daimaru Shopping Center. 1995, Red Earth released the first makeup series Earth Colour, which is close to the natural color matching aesthetics and simple packaging design, and set off a very avant-garde beauty trend in the local area.

1998, the first store in China, a red clay, opened on Nanjing West Road, becoming the first brand of makeup in the hearts of China girls at that time. In 20 13, red soil entered China in an all-round way. In line with the strict requirements for the quality of beauty, the style of laterite products has taken on a new look.

In 20 17, a lipstick shaped like a match launched by red soil became an explosion in the global social media circle. At this point, red soil has returned to the public's field of vision with a new look. On July 20 17, the official flagship store of laterite China Tmall was officially launched. In 20 18, laterite launched the first skin care liquid foundation.