How China's agriculture is accelerating its transformation

Agriculture has come to a crossroads, and the entry points and opportunities for running it need to be reconsidered. In the face of consumer upgrading, as long as the consumer and the user into the operation of the entrepreneur in order to run to win the times.

1, drawing on foreign experience to create a distinctive brand of agriculture

The Danish pork industry, for example, Xiao Jing said, Denmark sells all pork products can be traced back to a piece of meat from which farm which pig.

It is understood that the Danish pig breeding than other countries in the European Union are strict, first of all, pig breeding by professional companies responsible for technical guidance, in isolation and closed management; secondly, feeding feed is mainly wheat and beans and other grains, and strictly prohibit the use of growth hormones such as growth promoters, hormones, and the use of computer-controlled feeding system to control the rate of lean meat.

High-standard feeding methods bring high-quality products, making Denmark the world's third largest pork exporter.

Developed countries and regions generally have a sound quality certification of agricultural products, evaluation standards system, brand management system, and constantly targeted to improve. For example, Japan, agricultural products breeding, sowing, harvesting, processing, packaging, sales have a set of strict standards, even the size, thickness, shape, color are clearly defined, planting grapes and even provide for the number of bunches per square meter and the number of grams per bunch, in order to increase the brand's high value-added.

Currently, China's agricultural brand cultivation has risen as a major strategy for the development of modern agriculture, agricultural people should pay attention to the early realization of the quality of agricultural products, branding, marketing of the triple superposition, increase the competitiveness of the emerging consumer table.

2, leisure agriculture and rural tourism

When our tycoons are still keen to travel abroad to spread money shopping, rich people in Europe and the United States have long been in the countryside private farms or estates in horseback riding, hunting, labor.

Operators in our country, leisure agriculture in the most valuable reference value is Taiwan Province, in Xiao Jing, Taiwan, although the early years are also from Japan, Germany, but the development of the unique value of their own, really rely on agriculture and rural areas rich in natural resources, supplemented by culture and creativity, will be turned into farms with education, sightseeing, shopping and so on as one of the living space.

3, the new shopping channel: rural e-commerce

The report shows that in the first half of 2017, China's rural e-commerce transaction scale reached 440.2 billion yuan, with the first half of 2016, 312 billion yuan, an increase of 41.1%. China's rural online shopping market is expected to reach 630 billion yuan by the end of 2017.

Rural e-commerce to solve the industrial goods to the countryside, agricultural products into the city two-way access, the traditional rural purchase and sales methods fission and upgrade.

Cao Lei, director of the China E-commerce Research Center, believes that a series of rural e-commerce development policy from 2015 to 2017, the introduction of a series of e-commerce bigwigs, as well as entrepreneurs have entered the rural e-commerce market, rural e-commerce is developing at a high speed. China's rural population is huge, and after e-commerce entered the countryside, more Chinese users began to buy products online.

At the same time, rural e-commerce is also changing the consumption habits of rural users to a certain extent, and more rural users have begun to accept buying goods on the Internet.

4, the direction of agriculture: ecological agriculture

Healthy and safe agricultural products are becoming more and more mainstream. Consumption upgrading has a hard requirement for agricultural products: good!

Eco-agriculture has become the dominant mode of world agriculture in the 21st century. With the rapid development of high technology, ecological agriculture has been recognized by the majority of consumers, the government and business enterprises, consumption of ecological food has become a new consumer fashion. Although the price of ecological food is more expensive than the general food, but in Western Europe, the United States and other countries with a relatively high standard of living is still favored by the people, a number of industrially developed countries on the demand for ecological food greatly exceeds the demand for their own products.

With the world's demand for eco-agricultural products increased year by year and the development of market globalization, eco-agriculture has become the 21st century the mainstream of the world's agriculture and the direction of development.

In short, consumer upgrading is not a roadblock, but a new beginning. Chinese agricultural bosses need to rethink the beginning of agriculture: consumers and users as the center, polishing products and services. Otherwise, they will be eliminated!