Five successful cases of live marketing?

Case: Live broadcast+e-commerce promotes the cross-fate, and the single product conversion rate is extremely high-Weibo, Taobao page and camera live broadcast switch and interact, giving birth to a new interactive trading model.

2. Live broadcast+conference

Case: maybelline new york integrated interactive marketing-9 live broadcast platforms joined hands to watch over 5 million online, and finally sold 1 10,000 lipstick products "Lipa", which converted the actual sales into 1.42 million RMB.

3. Live broadcast+interactive marketing

Case: Durex Air air suit try-on live broadcast-six live broadcast platforms join hands, and more than 5 million people watch it online. The new marketing model has earned enough attention, and live broadcast will become the standard of advertising.

4. Live broadcast+content marketing

Case: Wang Jianlin and Panda TV's live broadcast of "Lu Yu You Yue" promoted Wanda Nanchang Cultural Tourism City.

5. Live broadcast+advertising

Case: Lenovo CEO Yang Live Yingke's first show —— Join hands with Yingke to broadcast live internationally, with more than 2 million online viewers, and cooperate with Lenovo's TechWorld Innovation Conference in the United States to promote Lenovo's latest products.

6. Live+Personal IP

Case: Internet celebrity "papi sauce" 20 16 was the most popular in the first half of the year. The first advertisement was auctioned by Taobao live at a high price, and eight live broadcast platforms signed a contract to broadcast the first show together, and cooperated with Midea Mask to release the first hard and wide platform that successfully operated the maximum value of personal IP.