What does the media mean?

The word "media" comes from the Latin word "Medius", which is transliterated as media and means something in between. Media refers to the media that spreads information. It means that people use tools, channels, carriers, intermediaries or technical means to transmit and obtain information.

Classification:

(1) Perceptual medium: refers to the medium that directly acts on human sensory organs and makes people feel directly. For example, sounds that cause auditory reactions, images that cause visual reactions, and the like.

(2) Performance media: refers to the intermediary media that transmits the sensory media, that is, the code used for data exchange. Such as image coding (JPEG, MPEG, etc. ), text coding (ASCII code, GB23 12, etc. ) and voice coding.

(3) Presentation media: refers to the media for information input and output. Such as keyboard, mouse, scanner, microphone, camera, etc. As an input medium; Monitors, printers, speakers, etc. It's an output medium.

(4) Storage media: refers to the physical media used to store the presentation media. Such as hard disk, floppy disk, magnetic disk, optical disk, ROM and RAM.

(5) Transmission medium: refers to the physical medium of transmission medium. Such as cables and optical cables.

Extended data:

Extension:

1. Media is different from communication symbols.

Symbols refer to codes (such as language, characters, images, etc.). ) indicates or carries specific information or meaning, and the medium refers to the material entity that carries, expands, extends and transmits specific symbols between the sender and the receiver. As a kind of code or means, symbol reflects the process of people's understanding of things and the logical characteristics of information expression, so it often has the characteristics of abstraction, order, thinking and consciousness.

2, the media is different from the form of communication.

The form of communication refers to the specific ways in which the communicator acts on the audience, such as oral communication, written communication, image communication and comprehensive communication.

In political communication, people are used to literary forms, musical forms, reminiscing about bitter experiences and visiting forms. In the form of written communication, people can use books, newspapers, magazines, leaflets, brochures and other media to spread information.

Baidu Encyclopedia-Media

Baidu Encyclopedia-Media