Why learn to sell?

For salespeople, sales knowledge is undoubtedly necessary. Sales without knowledge can only be regarded as speculation and can't really experience the fun of sales.

-Understand the reason for the sale.

"Selling is the best choice for a poor man to start from scratch. As long as you can sell things, you can make money; The more you sell, the more you earn. All that can make money is good sales. In daily life, business is going on anytime and anywhere. Money flows out of this man's pocket and into that man's pocket; Then it flows out of that person's pocket and into another person's pocket.

-Understand the purpose of the promotion

Why learn to sell? Because there is sales promotion everywhere in life, everyone is a salesman. It is most important for an enterprise to sell itself and let people know about itself, because people will only buy its products and services if they know its existence. There is always sales promotion in life. People should not only sell themselves, but also sell people and things that are worth it. Of course, this is also part of selling yourself. The success of one's career is inseparable from sales promotion, and the realization of one's self-worth is also inseparable from sales promotion. Promotion is a compulsory course for everyone. Every successful person is a top salesman with extraordinary persuasiveness, and others are willing to follow him and move towards the same goal.

"Everyone in the world is playing the role of a salesman. People have been selling their products or services, even themselves. When applying for a job, you sold yourself to a recruitment company; When the United States holds a presidential election, candidates sell themselves to all voters through the news media with their own ruling platform and demeanor. When Microsoft grandly launched its own Windows operating system, it advertised itself as the standard of the future world. When Zhang Chaoyang put forward the idea of' attention economy', he promoted' Sohu' to Internet users and the public. When Jacky Cheung toured all over the country and performed heartily on the stage, he sold his image and music to many fans ... So, each of us is doing some' sales promotion', whether you are a three-year-old urchin or an 80-year-old man; Whether you are a politician, a singer, an artist, a businessman or an ordinary person, you need to do a good job in sales. Because of the needs of life or work, anyone should constantly sell himself to relatives, friends, colleagues or superiors, so as to win good feelings and strive for friendship, cooperation or promotion. Therefore, as long as people live for one day, the promotion will not stop for one day. In short, those who are good at' selling' will live, while those who are not good at' selling' will die.

Everyone should learn to sell, because selling is the basic skill for people to survive in the world. The success of one's career is inseparable from sales promotion, and the realization of one's self-worth is also inseparable from sales promotion. The president needs to sell, whether it is Bush or Putin. The presidential campaign team is essentially a team that sells the president. Professor, we need to sell. Every time a professor writes a book, he is essentially selling, selling his own ideas and spreading his own ideas. Students also need to sell. No matter you are a doctor, a master or a high school student, how do you show your talents and your best side in front of recruiters and be as proud as a peacock when you step into society? This is a promotion. Not to mention entrepreneurs and businessmen, promotion has been integrated into their lives.

—— Quoted from the Marketing Encyclopedia of Yanbian People's Publishing House.