Model essay on graduation thesis of business enterprise management

With the development of education, the number of business administration graduates in China is also increasing, but the quality

Model essay on graduation thesis of business enterprise management

With the development of education, the number of business administration graduates in China is also increasing, but the quality of business administration graduates is worthy of attention. Investigating and analyzing the market adaptability of such graduates can promote the continuous innovation of the training mode of business administration professionals and promote the development of the whole industry. The following is my recommended business enterprise management thesis for your reference.

Model essay on industrial and commercial enterprise management: research on hot issues of industrial and commercial management

I. Research on Hot Issues of Business Administration

Research on Enterprise Strategic Management

Enterprise development strategy is the overall guiding direction of enterprise development, which is related to the choice of future development path of enterprises. In the past, business management in China paid little attention to management strategy. In management and development, many enterprises only pay attention to the immediate development form and solve the current development problems. For the overall management of enterprises, development management has not formed a systematic management model and a comprehensive management strategy. To a certain extent, the study of enterprise strategic management is a new management model driven by the development of enterprise management research in China in recent years. The research of enterprise strategic management plays an increasingly prominent role in the management of industrial and commercial enterprises. More and more enterprises begin to attach importance to development strategy analysis and conduct comprehensive development strategy management. At present, in China's business administration, it is not only concerned by enterprise managers, but also has become a research hotspot in theoretical research. A href ='' target =' _ blank'> What's with the cough? /p & gt；

Second, corporate culture management research

In enterprise management, the research on enterprise culture management has increased, which has become another important issue in enterprise management in China in recent years. Corporate culture is related to the establishment of employee values and an important guarantee for the realization of employee cohesion. In the past, in the development of enterprises, enterprises did not pay attention to the soft power of competition such as culture. However, in recent years, the research of enterprise management theory not only focuses on the innovation of management means and the reform of management mechanism, but also pays more attention to the construction and management of enterprise culture. The research on corporate culture is mostly based on the research on the construction of traditional culture and the core values of corporate development in China. The construction of enterprise culture concept is a new research point of enterprise management. At the same time, corporate culture construction has integrated the values, corporate image, business philosophy and other cultural concepts of corporate development, and has a more comprehensive grasp of the overall corporate culture construction. In the development of enterprises, competition is an important factor to promote the development of enterprises, and among these factors, corporate culture becomes an important soft power to enhance the competitiveness of enterprises. At present, corporate culture has become an important aspect in the research of business administration in China.

Third, pay attention to human resource management in enterprise management.

People are the most important factor in the development of enterprises, and also the key to promote and restrict the development of enterprises. In order to better realize the all-round development of enterprises, strengthening the integration and management of human resources factors in enterprise management has also become an important part of management. With the development of economy, human resource management is an important branch of management derived from management discipline. The development of enterprises should attach importance to human value and coordinate the relationship between human resources, which can play a multiplier role in the development of enterprises. At present, in the study of business administration in China, the grasp of human resource management is also very prominent. The research work of human resource management in domestic enterprises mainly focuses on the construction of incentive system, job outsourcing, employee satisfaction, salary design of enterprises, human resource management of family enterprises and successor management of group enterprises. With the continuous development of China's economy, science and technology, the management and organization forms of enterprises are constantly enriched and improved. The continuous change of this enterprise organization and management form has put forward more and more new research topics for human resource management in enterprise management. The management of human resources needs to establish different management directions according to the different overall business models of enterprises. From the perspective of internal management of human resources, according to different development models of enterprises, new management methods and institutional means are constantly established to ensure that human resources management of enterprises can adapt to the overall development of enterprises in the continuous development of economy.

Second, the development trend of hot issues in business administration

1. The overall internationalization level of enterprise operation management has been improved.

Judging from the current development form of business administration, with the deepening of economic globalization in the future, the degree of integration between China enterprises and the world will be continuously improved, and more and more comprehensive management ideas will be presented in the research work of business administration. The overall operation management of the enterprise will be further developed on the basis of the current strategic management of the enterprise. The operation and management of the whole enterprise will also be refined, and the combination of refined enterprise management mode and strategic management will become an important development direction of enterprise management in the future.

The content of marketing management in business administration will be expanded.

Under the current management form, although enterprise management pays attention to the management of enterprise marketing operation, marketing activities are eleven comprehensive and systematic processes. From this point of view, in the future enterprise management, marketing channels, means and management modes will be studied more deeply and systematically. Both the domestic economic development situation and the overall international economic development background require further management of marketing model in enterprise management. Based on the specific situation of foreign marketing at present, we have conducted in-depth and systematic research on the marketing model of brand marketing and channel marketing. At present, China is also facing the requirements of a new economic development model, and there have also been new developments in enterprise management, such as changes in marketing concepts such as B2B marketing, customer life cycle research and customer relationship management. Therefore, this will also become an important development trend of business administration in the future.

Three. conclusion

Business administration is a comprehensive discipline, covering all levels of enterprise management. At the same time, business administration is also a discipline with strong times. The rapid change of economic situation affects the nerve of discipline development. Keeping pace with the times, constantly analyzing new problems and proposing new solutions are the focus of business administration.

Business management model essay 2: experimental teaching of business management

First, establish six business skill development and training systems.

Experimental teaching is widely used in the core course teaching of business administration. Business skills are negotiation skills used by business people in various business activities in the workplace, mainly including business communication and interpersonal relationship development. Practical communication skills and novel interpersonal development methods can make communicators invincible in the highly competitive workplace. According to the characteristics of the combination of experimental teaching and case teaching, six experimental teaching systems can be established: one is to establish a simulation exercise system for business negotiation and sales promotion skills scenes. In different environments, business negotiation has different characteristics, and sales promotion skills will change accordingly. In the experimental teaching, teachers set up simulation drills of individual negotiation and group negotiation in different environments, so that students can learn and analyze the characteristics of the two forms of business negotiation, so that they can be independent in individual negotiation, and they can also use the writing ability between groups reasonably and flexibly in group negotiation, successfully complete negotiation activities and exercise their ability to control the negotiation process. In addition, we can also strengthen the simulation training of a product or service marketing in this scene, so that students can be closer to the real marketing process, fully realize the influence of time and space, methods and skills, as well as personal emotions and attitudes on the marketing success rate, and cultivate students' self-confidence, independence and flexibility in the process; The second is to establish a training system for decision-making process and strategic planning ability. Students' learning has a certain degree of imitation. In learning, students can understand and master the decision-making characteristics, decision-making methods and influencing factors in different decision-making environments by playing the role of various decision-makers, so as to cultivate and exercise students' various management decision-making abilities and lay the foundation for students to move towards management in the future. The third is to establish interpersonal communication and conflict training system. Communication occasions can be divided into formal communication occasions and informal communication occasions. Through the simulation of formal communication situation, students can be familiar with and understand the channels and norms of information transmission in communication and master the methods of efficient communication, while in the simulation of informal communication situation, students can be familiar with and master the explicit and implicit information, fully understand the importance of time and space distance in communication and master the communication skills. In addition, conflict training in communication is also very important. Through the simulation of interpersonal conflict, organizational conflict, group conflict and other conflicts, students can have a certain grasp of the causes and manifestations of conflicts and think about the methods and skills to solve various conflicts; The fourth is to establish a training system for public relations communication etiquette and morphological language. Public relations plays a very important role in business skills. Public relations skills are mainly manifested in the correct grasp of words and deeds at different times, different occasions and different communication purposes. Through the simulation exercises of various public relations special activities, students can master public relations skills and exercise organizational ability. The fifth is to establish a conference simulation system. There are many kinds of business meetings, including discussion meetings, decision-making meetings, consultation meetings and executive meetings, so that students can master the basic knowledge of various meetings in experimental teaching and correctly grasp and use the relationship between organizers and participants. The sixth is to establish an incentive system for innovation consciousness. Innovation consciousness is the key factor of human progress. Without innovation, there will be no progress and development. Through the training of simulated situations, students can exercise the application of various public relations, marketing and creative technologies, and improve the innovative ability of enterprise management activities such as product market development, crisis management and public relations.

Second, the construction of enterprise and market operation simulation system

The implementation of enterprises is closely related to the market and is an inseparable whole. In the enterprise operation simulation system, it mainly includes two aspects of training. On the one hand, through the simulation of enterprise marketing management, material management, financial management, human resource management and technical management, students can have a general understanding and understanding of the actual operation mode of the enterprise. On the other hand, several decision-making environments are provided for students to play different decision-making roles in the experiment, and the ability of students to make satisfactory decisions is cultivated through the simulation of enterprise operation decision-making system. In the simulation system of market operation, students have an intuitive understanding and understanding of market operation mainly through the adjustment of market demand, supply and price mechanism. In the simulation of market decision-making system, through the simulation of multiple competitors and a series of decision-making variables, students are trained to control their business performance through decision-making in the comprehensive decision-making of the market.

Three. abstract

Generally speaking, experimental teaching plays a very important role in cultivating students' practical ability and innovative ability. When it is introduced into business administration teaching, students can effectively combine theoretical knowledge with actual situation in their study, improve their ability to solve problems, make up for the shortcomings of traditional teaching methods, and be of great help to students' development.