Xinhua village e-commerce development proposals have what

What are the suggestions for e-commerce development in Xinhua Village

In recent years, e-commerce in Xinhua Village has made great progress, from the initial three or four households to more than 130 households, of which 112 are active sellers, more than 10% of the total number of households in the village, and the products are mainly sold to Beijing, Shanghai, Guangzhou, Chengdu and other places. So here is what I share with you what are the suggestions for the development of e-commerce in Xinhua village, welcome to read and browse.

A, Xinhua Village e-commerce development

Heqing County's e-commerce enterprises are mainly concentrated in Xinhua Village. Xinhua Village silverware craft has ? The small hammer knocked over a thousand years? A family with a workshop? A family with a workshop, a family with a brand, and a family with a product. A family with a workshop and a household with a product. The development pattern of the Bai, Tibetan, Miao, Dai, Jingpo and other more than ten ethnic styles, nearly a hundred categories of thousands of silver handicrafts. With the unique traditional culture of the Bai people and the exquisite craftsmanship passed down from generation to generation, Xinhua Village has been named by the Ministry of Culture as the "Hometown of Chinese Folk Art". Hometown of Chinese Folk Art? and China Ethnic Cultural Village. China Ethnic Culture Village. Several craftsmen have been honored as "Masters of Folk Craft" and "Masters of Folk Craft" by the Ministry of Culture. Masters of Folk Crafts Among them, Cun Fabiao was awarded the title of "Chinese Master of Folk Crafts" by UNESCO. Chinese Folk Crafts Master Among them, Cun Fabiao was awarded the title of "Chinese Folk Arts and Crafts Master" by UNESCO, and his representative work, the Nine Dragons Pot, has become a famous brand in Xinhua Village. Xinhua village engaged in handicrafts processing of 987 households, accounting for 79% of the total number of households in the village, 2650 employees, according to incomplete statistics, in 2015 sales revenue of 3 billion yuan.

In recent years, e-commerce in Xinhua Village has developed significantly, from the initial three or four households to more than 130 households, of which 112 are active sellers, more than 10% of the total number of households in the village, and the products are mainly sold to Beijing, Shanghai, Guangzhou, Chengdu and other places. There are 12 households with annual sales of more than 10 million online and offline, including 15 households with annual income of more than 300,000 yuan from e-commerce. in 2015, the village's annual sales reached 19 million yuan, entering the country's 780 Taobao villages. The development of e-commerce has given birth to new brands such as Li Xiaobai Studio, which insists on handmade pots, and the gold and silver wrong silver pots have been awarded national patents, and Xinhua's millennium silverware technology has been inherited and developed.

Second, the development of e-commerce in the village of Xinhua problems

1. Infrastructure backwardness, transportation constraints, lack of professional and technical personnel and other factors, the majority of enterprises in Xinhua Village, cooperatives are still accustomed to using the traditional sales methods, the tourism market is still the main channel of sales, the village through the network sales of silverware and other crafts accounted for only 5% of all sales.

2. Lack of professionals. Rural e-commerce practitioners generally did not receive vocational training, lack of artwork, online store design skills, lack of online store management, information collection and release, market sentiment analysis and feedback and other marketing tools of systematic understanding of the online store marketing level and e-commerce developed regions have a big gap.

3. Serious intellectual property infringement. Xinhua Village leading e-commerce enterprises (such as Li Xiaobai silver pot studio) a new product on-line (or even only after the release of advertising), often quickly appeared a large number of pirated pictures, pirated the design program of the store, seriously affecting the enterprise's enthusiasm for innovation and product sales.

4. The impact of machine production methods. Silverware production in Xinhua Village is mainly handmade or a combination of handmade and machine (at present, 60-70% of Xinhua Village's online products are handmade, and the proportion of offline is a little higher), while other regions such as Hunan generally use machine production methods, which have obvious speed, cost and price advantages. Combined with intellectual property infringement, this has greatly compressed the viability of Xinhua Village products.

5. The level of the product is low. The level of product style, craftsmanship is not high, the lack of well-known brands, many enterprises to OEM way to survive, the price of low-level competition is prominent. Handmade silverware, although the cost is much higher, but the price of ordinary products is only less than 30% more expensive than the mechanism of the product.

6. Financing difficulties for small and medium-sized enterprises. Silver and silverware unit value is high, in the production and circulation of a larger amount of capital occupied. Although the local financial institutions to give a certain amount of loans, but the loan amount is generally not high, it is difficult to meet the needs of enterprise development.

Three, the development of e-commerce in the village of Xinhua suggestions

For the next step in the village of Xinhua how to expand online sales and further drive the development of the local silverware manufacturing industry, we put forward the following suggestions:

First, clarify the situation, to find the right positioning.

The Taobao villages in Shaji, Caoxian, Shuyang, and other leading areas of domestic development are basically starting from scratch, and through the combination of online sales and offline production, a certain industry will be enlarged to billions or even tens of billions of scale. Silverware in Xinhua Village has formed a channel pattern dominated by tourism and offline, and e-commerce is a newly formed emerging channel in addition to the traditional channels. Overall we believe that through e-commerce to achieve online sales can be achieved by organizing resources to sell the country. Xinhua Village, the future development of e-commerce should not be rushed to imitate the current situation of the development of the silver industry and the existence of problems to sort out, summarize, and find its own positioning (what are the advantages?). Where is the demand? Where is the order?)

Second, increase the government's support for the development of e-commerce.

Support for e-commerce leaders, the experience of successful enterprises to publicize the development of e-commerce farmers to see the benefits of e-commerce, to stimulate the enthusiasm to carry out e-commerce. The introduction of various types of e-commerce service enterprises and talents, through the government to buy services and other ways to provide business consulting for e-commerce, technical support and policy assistance. Train silverware production practitioners in silverware design and processing, encourage the growth of modern artisans, and train e-commerce practitioners in e-commerce knowledge and skills. Dali City, Heqing County can be through the organization of relevant government departments and e-commerce enterprises to participate in the Taobao Village Summit, go to Shaji and other Taobao Village typical way to learn from the experience, raise awareness, learn from experience, learn from the lessons.

Third, strengthen the infrastructure.

Strengthen the road, broadband, mobile base station construction, moderately ahead of the layout. Reasonable planning and construction of logistics warehousing and express processing center, support for the extension of express enterprise service outlets to the countryside, the establishment of express rural terminal service station (point), the development of village Amoy partners.

Fourth, the establishment of e-commerce industrial park.

Promote the development of a certain scale of silverware processing enterprise agglomeration, to attract e-commerce operation, art design, logistics, finance and other professional services enterprises, the village of Xinhua established on the basis of traditional handicrafts of silverware manufacturing advantage into a combination of traditional handicrafts, design, industry supporting the combination of the comprehensive advantage.

Fifth, emphasize the two production methods of handmade and mechanism.

The traditional handmade craft production and machine processing of silverware is not either/or' relationship, the positioning and market of the two are different. Traditional handcraft is suitable for high-end collection market, high-income people and enterprises, which is conducive to expanding the influence of silverware. The government should formulate standards and crafts, excavate culture and stories, and promote the evaluation of silverware folk craft masters. Machine processing can significantly increase labor productivity, reduce the production cost of products, and solve the problem of insufficient craftsmen and artists, which is suitable for consumer-level markets such as daily use and clothing. Local enterprises should be helped to approach relevant research institutions and enterprises to promote the upgrading of silverware processing from manual and semi-manual to mechanization and automation.

Sixth, to create regional and corporate brands.

The lack of branding restricts the online sales of silverware in Xinhua Village and makes it easy to fall into low-priced competition. On the one hand, enterprises and family workshops should be organized enterprises to set up associations or online business alliances, the government supports them to play Heqing or Xinhua Village? Silverware capital? The regional brand, silverware as Heqing and even Dali? Local business card? On the other hand, to promote the transformation of family workshops to modern enterprises, to cultivate a number of strong silverware production enterprises, circulation enterprises, and actively build enterprise brand.

Seventh, the development of personalized customization.

Although the current level of development of silverware in Xinhua Village is relatively low, it can realize leapfrog development in the Internet era. In the production line automation upgrade on the basis of the development of personalized customization, that is, the user's design or personalized demands (complete product image design, personalized language, etc.) directly on the product to be reflected.

Eighth, strengthen the pollution control.

Strong acid, strong alkali and other chemicals used in the silverware processing process has caused some adverse effects on the surrounding environment such as the West Caohai Wetland. With the silverware enterprises generally online, the scale of silverware processing in Xinhua Village is likely to expand significantly, and the environmental pollution problem will be further aggravated. In order to realize the sustainable development of the silverware industry, centralized wastewater collection and treatment facilities should be established.