Why do you want to do poster design? What are posters for?

What is the purpose and significance of poster design? What's the difference between posters and advertisements? Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation. A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. The steps of poster design: first analyze: 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? The specific element of poster design: 1 is full of visual impact, which can be realized through images and colors. 2. Posters express concise content and grasp the main appeal points. 3. Don't have too much content. 4. Generally, pictures are the mainstay, supplemented by copywriting. 5. Poster types with eye-catching theme fonts can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here, a brief introduction. 1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience. 2. Cultural posters: Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way. 3. Movie poster: Computer poster is a branch of poster. Movie posters mainly play the role of attracting the audience's attention and the box office income of movies, which is somewhat similar to drama posters and cultural posters. 4. Public service posters: Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit. In-store poster design: In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment. Investment poster design: Investment posters usually aim at commercial publicity and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy. Exhibition poster design: Exhibition posters are mainly used for exhibition publicity and are often distributed in public places such as streets, theaters, exhibitions, business districts, stations, docks and parks. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect. Advertising, as its name implies, means to advertise widely! Advertising is a kind of propaganda means to convey information to the public openly and widely through a certain form of media at a certain cost for specific needs. According to textual research, the word advertising is a foreign word. It first comes from the Latin AdAverture, which means to attract attention. In the Middle English era (about AD 1300- 1475), it evolved into Advertise, and its meaning evolved into "making someone notice the role of a poster ... enterprise". 1 Enhance brand image. 2. Expand brand awareness. 3 promote marketing. Posters have the characteristics of being widely posted in screening or performance places. They are posters of art design, not movies. A sports poster. Posters, also called "posters" or "posters", belong to outdoor advertisements. Distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It is also called "instant" street art abroad. Compared with other advertisements, posters are large in picture, wide in content, rich in artistic expression and strong in farsightedness. How to write the design concept in poster design is the most expressive design art form, and of course it will ultimately serve commercial purposes. Our poster design emphasizes creativity and impact. Through wonderful copywriting, we strive to make our works show the products, culture and ideas of enterprises in a three-dimensional way, which has very effective marketing power, is in sharp contrast with most ordinary illustrated designs and has strong visual impact. Paying attention to practicality and innovation is our characteristic! Guangzhou Ideal Dragon Design Company will ask you: What are the functions of poster design, commercial advertising design, poster design and public welfare poster design? Posters advertise with 1 that posters can spread to the society and satisfy people's interests! ! ! 2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life. 3. Corporate poster: approved by the corporate sector. He can use some ideas to control employees to get thinking! ! ! Cultural poster: the so-called culture is indispensable in today's society ... no matter how remote the corner is, no matter how quiet the mountain forest is, this culture exists! ! ! What do you think of the purpose of public welfare poster design? The purpose of justice poster is to better call everyone's moral bottom line and let it play its due role. . What's the significance of movie posters/poster advertisements are highly targeted to each poster. Commercial commodity posters are mostly expressed in the form of artistic photography, realistic painting, comics, etc., leaving consumers with real touching pictures and humorous feelings. Non-commercial posters have a wide range of contents, various forms and rich artistic expression. Especially cultural and artistic posters, you can give full play to your imagination and artistic means according to the theme of the advertisement. We should give full play to the role of posters. The paper is good and beautifully printed. By understanding the specific situation of manufacturers, goods, objects and environment, we can give full play to our imagination and emphasize the forward-looking and artistic nature of poster advertisements with its novel ideas, short and vivid titles and advertising words. (1) Poster advertisement is a visual design, and it is a manifestation of using visual language to visualize advertising creativity. (2) The picture of poster advertisement is vivid and intuitive. An excellent poster advertising picture, with its real life feeling and beautiful appeal, shows irresistible propaganda power. (3) Poster advertisements, with their illustrated advantages, enhance the rendering power of advertisements and convey the advertising information vividly and accurately. (4) A good poster advertisement is aimed at its potential consumers. (5) Poster artistry. To achieve excellent aesthetic effect, poster advertisements must attach importance to various artistic expressions. For example, in the artistic treatment of poster language, we should strive to be accurate, vivid and refined, and pay attention to its image. What is the purpose of the advertisement? The bus body advertisement simply explains the purpose of the advertising leaflet. Advertising is like a missile. Only by aiming can we guide accurately. Thirdly, small and medium-sized enterprises should do enough market research before making advertising videos, so as to be targeted. Small and medium-sized enterprises should consider customers' preferences, habits, competitors' situation, regional market situation, etc. What media should be put in, the time, layout, price and the advantages of this media. Therefore, research is very necessary, and only by making its own unique voice can it attract attention. & gt& gt& gt More Behavioral Topics has always positioned itself as a professional explorer of domestic film and television advertising production, and is committed to improving the communication effect with the leading film and television visual art, and providing customers with the most marketable film and television advertising films. Our services include: corporate image propaganda film production, TV advertising production, film advertising production, corporate feature film shooting, corporate feature film production, 3D animation production, product propaganda film production, propaganda film shooting, exhibition propaganda film production, TV shopping film production, multimedia design and production, etc. We have advanced film and television shooting, recording and editing equipment, many years of professional film and television advertising production experience, creative and fighting creative team. Creative, fashionable, accurate and unique, good at combining customer needs with the market, so that every customer can gradually succeed in the market competition! Over the past decades, we have successfully produced hundreds of excellent film and television advertisements, corporate image propaganda films, TV advertisements, city image films, corporate feature films, TV shopping films and three-dimensional animation production, showing exquisite film and television pictures with superior production technology, so that customers' advertisements can be put into the actual TV advertising market with better results! The above is a detailed introduction to the propaganda purpose of Guangfu. I hope you can learn more information. What is the significance of visual communication design? Significance: Design is a creative activity for human beings to improve and beautify their lives, which has both practical and artistic values. Perfect design can make life more comfortable and better. Life is closely related to design. No matter the aspects of food, clothing, housing, transportation, education, music and so on, we need to create a noble and elegant realm through excellent intelligence and design. In addition to pursuing practicality, aesthetics and nationality, design also emphasizes saving, rational use of resources, no waste and no extravagance, so as to achieve the perfection of modern design. The scope of design is very wide. If [people], [nature] and [society] constitute the three elements of the world, then design can be divided into the following three areas: product design, space design and visual communication design. What is the purpose and significance of store positioning? What is the purpose and significance of visual positioning? Let's talk about the positioning of the store first. What is the positioning? Is to make the brand/product occupy the most favorable position in the minds of consumers. It is the foundation of brand building and the premise of store operation, which is related to the success or failure of stores in market competition, so it is paid more and more attention by enterprises. It can be said that the primary task of store management is store positioning. 2. 1. 1 Store positioning is the link between store image and target market. By designing the overall image and products of the store, the store positioning makes it closer to the psychological feelings of the target consumers and manages the minds and emotions of the target consumers. On the one hand, the target market is the foundation and destination of store positioning; On the other hand, the store image needs to be completed through brand design and product design, that is, proper store design helps to form a good store image in the hearts of target consumers. Therefore, store positioning is the link between brand image and target market, and it is the process of seeking the best combination of store image and target market. 2. 1.2 Store positioning is an important way to establish store brand personality. With the rapid development of science and technology, the quality and performance of similar products are very close, and the homogenization phenomenon is becoming more and more serious, which can no longer meet the emotional and self-expression needs of consumers. Therefore, brand emotional appeal has become one of the focuses of brand competition, and brand personality is the concentrated expression of brand emotional appeal. So, how to highlight the brand personality of the store? This requires store positioning. The brand personality will be distinct if the store positioning is clear, but the brand personality will be blurred if the store positioning is not clear. It can be seen that store positioning is an important way to establish brand personality. 2. 1.3 store positioning is the premise for stores to occupy the market. After the store is positioned, the brand personality and products can be differentiated. By studying the product characteristics, packaging, service, style vision and other aspects, taking into account the situation of competitors, we will strive to occupy a favorable position in the hearts of target consumers and make the products and brands accepted and recognized. The purpose of store positioning is to find out the gap market, create a good brand image, create permanent charm for consumers, attract consumers, make consumers want to buy, make purchase decisions, and fully experience the emotional demands expressed by brand positioning. Winning consumers means winning market competition. 2. 1.4 Store positioning is the basis of brand communication. Brand communication refers to passing the designed brand image to the target consumers through advertising, public relations and other means. Brand positioning means that the designed brand image occupies a unique and valuable position in consumers' minds. The two are interdependent and inseparable. On the one hand, store positioning can only be achieved through brand communication. Because this positioning is only effective if the brand image and products and services designed by the enterprise are delivered to the target consumers in time and accurately, so as to gain their recognition and arouse their voices. On the other hand, brand communication must be based on store positioning, which determines the content of brand communication. If we leave the overall image design of the brand ahead of time, the brand communication will lose its direction and basis. Therefore, store positioning is the basis of brand communication. Whether it is a new e-commerce platform, offline traditional channels, or a combination of online and offline, in order to operate for a long time and occupy a place in the market, it is necessary to seize the minds of target consumers in an effective market environment. Therefore, in the process of store positioning, on the one hand, it is necessary to be clear and familiar with the target market, on the other hand, it is necessary to have a clear grasp of the demand characteristics of the target consumer groups. 2. Purpose and Significance of Visual Positioning visual merchandising has a long history. It is a method of marketing technology and a visual experience. It refers to the purpose of product marketing or brand promotion through vision. For easy understanding, it is called enhancing customers' (potential) interest and promoting products or services through visual impact and aesthetic visual perception. The purpose of its existence is to maximize the contact between products or services and consumers, and finally achieve sales (purchase), while enhancing the visual impact of brand culture. With the rapid development of e-commerce, visual merchandising has gradually integrated into the Internet world, becoming more abstract and diverse, and has attracted more and more attention. The visual display of Tmall stores integrates interactive design, user experience and information architecture, emphasizing the control of sight and consumer psychology! When consumers are shopping, they basically follow the following process: products selectively enter consumers' sight-consumers selectively receive information to their brains-information is conveyed to consumers, thus generating a desire to buy-and finally forming a purchase. Agree ... what's the purpose of Taobao homepage poster? Posters on the home page have two functions: first, to promote the baby: most guests who enter your store enter the baby page alone, and about 10%-30% will transfer from the baby page to the home page, so a beautiful poster on the home page will attract guests to see your first baby. Not only the home page needs a poster, but also the baby description page needs to put a baby poster you want to promote, which plays a promotional role. Second, beautify the store: a beautiful poster can make the store look more professional and increase customers' confidence in buying. Well-made posters can arouse guests' desire to buy. Taobao Professional Poster Design Shop: Unlimited Creative Design Alliance specializes in designing shop posters, full-screen posters, carousel posters, promotional posters, shop design, shop decoration, and baby details to create your own shop. What is the importance of poster design? How important is an excellent poster to the promotion of enterprise products? What is a poster? Poster is an art of information transmission and a popular propaganda tool. The main function of posters is to provide publicity and promotion for enterprises, and they can also be decorated with materials from some enterprises to attract more consumers' attention. The focus of general posters is to convey information, so the theme should be clear and eye-catching, and then summarize the main contents such as time, place and matters needing attention with the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. The importance of poster design to enterprises 1, the function of conveying information and advertising. Among many forms of publicity and promotion, poster is one of the most creative forms. Good poster design has a strong visual impact and excellent publicity effect. Information should have a distinct personality and be clearly distinguished from other commodities, enterprises and concepts. The information should be true, credible, effective and healthy, because it is the basis of the persuasiveness and appeal of the poster, and it is also the most basic principle to realize the advertising purpose. "Reality" is the basis of artistic image, and any artistic expression means and techniques must be based on the premise of not changing the real prototype of goods. Posters bear the heavy responsibility of propaganda as soon as they are born. Publicity is the primary feature of posters. At the moment when people see them, it can not only show what people want to know, but also attract people's attention and make people have a strong interest in the activity or the film itself. 2. Show the theme and promote sales. Movies have themes they want to express, and activities have themes they want to express. In addition to conveying information, each poster also carries the mission of showing the theme. Poster designers need to skillfully integrate the theme into the poster screen and convey it to the audience. Moreover, due to the prosperity of modern social economy, abundant commodity supply and narrowing differences in all aspects of similar products, enterprises pay more and more attention to advertising competition. Posters play an important role in the competition of market economy with their outstanding creativity and strong visual impact. It can not only highlight the advantages of brand and commodity quality, but also establish a good corporate image. The personalized information it conveys can effectively induce consumers' interest, purchase desire and action. Excellent poster works can not only convey personalized information, but also bring aesthetic pleasure to people, which is the aesthetic value extended by posters after realizing their functions. Poster design needs to pay attention to the content of 1, with sufficient visual impact, which can be achieved through images and colors, and some innovative elements can be added at the same time. If there is not too much innovation, it will not be remembered by consumers, and the marketing effect will not be too good. 2, the theme is clear, the poster content is refined, and the main appeal points are grasped. You can't put it vertically. When making posters, you usually make the mistake that you put everything you want on the poster without any combination or emphasis. You think it's all-encompassing, but in fact it's a mess in the eyes of others. 3, the content should not be too much, and the theme font is eye-catching. Posters must clearly indicate the location, time and main content of the event. You can use some encouraging words in the article, but you can't exaggerate the facts. Poster text should be concise, short and pithy. 4, generally based on pictures, supplemented by copywriting. The layout of the poster can be artistically treated to attract the audience. But the more pictures, the better. Arrange the picture content reasonably, highlight the key points and explain the necessary products. When designing the poster, you must add the right amount of emotion, so as to move people's hearts. However, because emotion is a special thing, if we can't grasp the scale, the content of the poster will be very empty and the central content of the poster will deviate from the expected goal. What is the role of posters? 1. Poster design is not for profit.

Non-profit is the biggest function of poster design. Posters are different from commercial posters. Their starting point is not for commercial purposes and interests, but for the interests of the public. The ultimate goal is to maintain social harmony and stability and promote social development. Posters aim at the harmonious development of man and society, man and nature, and aim at social protection and improving group literacy to promote social development.

Pay attention to social benefits. One thing to note is that not making profits does not mean that making posters is a loss, but should be flat or profitable. Only the units or individuals engaged in posters shall not distribute the surplus among the owners and managers, and must be used to improve the quality and quantity of posters. Let you enjoy the design of disaster movie posters.

2. Poster design is extensive.

A wide audience is also a major role of posters. Generally speaking, posters are aimed at the vast majority of citizens, not a few specific audiences. The responsibility of the poster determines that the more people see and accept the contents of the poster, the better the effect will be, regardless of age, gender or even national boundaries and languages.

3. Poster design has graphic language.

Graphic language is the main way to convey information. As a category of poster design, poster also abides by the principles of poster design, so it has higher requirements for conveying graphics and creativity, and cannot rely too much on words to convey information.

Extended data:

Movie poster This is a kind of poster that the cinema announces the name, time, place and content of the movie. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand publicity.

Posters such as literary evenings, acrobatics and sports competitions are similar to movie posters, and their content is a kind of performance that the audience can enjoy in person. Generally, such posters are very participatory. Posters are usually designed to be novel and attractive.

Academic report poster This is a poster for some academic activities. Generally posted in schools or related units. Academic posters are highly targeted.