What is the role and significance of shooting product promotional films?

The precise definition of the product promotional film is the enterprise independent investment production, subjective introduction of the main products of their own enterprise feature film. Product promotional video using film and television production means, showing the main features of the product, design concepts, ease of operation and other aspects. Product promotional films and television broadcast enterprise features are different, independent filming of the product promotional film most of the time on the introduction of the enterprise is more subjective, and can not be compared with the TV station to produce enterprise features backed by the real proposition of the news. Due to the rapid development of computer technology, private technical force has been enough to have sufficient strength to show and television professional production strength comparable to the television broadcast, but the private news organization and shooting technology of the good and bad, so that the professional production of product promotional videos, still has a different grade of difference. Folk TV program planning, filming, editing work with the TV station's related work, mainly divided into pre-production and post-production of two parts. Pre-production includes planning and shooting. Post-production includes editing, special effects, animation, audio-visual synthesis and so on. Movie production technology and television production technology are two different levels of production technology. The production cost is far from each other. The ability to show the news in the front, in the direction of the product publicity film, obviously the production of the TV station has more credibility. Post-production capacity, in the direction of product videos, obviously folk TV technology is stronger in the latter part of the ability. It can be said that the product publicity film industry is the emerging computer industry technology development derived from an advertising industry. Does not belong to the category of news industry. Product promotional videos on all levels within the enterprise focused, targeted, orderly planning, filming, recording, editing, dubbing, soundtrack, animation, special effects, synthesis output production into a film, the purpose is to sound and color to highlight the unique style of the enterprise, highlighting the strength of the enterprise, so that different levels of the community to produce a positive, good impression of the enterprise to establish a good sense of the enterprise and the degree of trust The company's products or services can be relied upon by people at different levels of society. Product promotional video production industry in 2000 around the rise, from its generation to today's popularity, it seems to have a product promotional video has become a must for every enterprise to show the way.

Every business owner wants his film to fully demonstrate the company's own state of existence, value orientation, cultural heritage, business philosophy, industrial scale, etc., through the depth of excavation, giving it a unique cultural connotation, thus helping the enterprise to establish its competitiveness in the socio-economic life of the corporate image. For enterprises, marketing is one of the most important aspects of the success of the enterprise, marketing is the lifeline of the enterprise. To sell your products, you first need to let customers understand your products. In such an era of rapid development of information, customers will come into contact with a lot of similar product information every day, how to in the shortest possible time, the most effective way for customers to understand the detailed characteristics of the enterprise products, advantages, distinctive features of the enterprise has become an important means of marketing. Traditional promotion methods are used by many enterprises, such as the distribution of promotional pages to customers, advertising in various media, participate in exhibitions, publicize their products on the network and so on. Among them, may be more or less have met the following embarrassing situation: customers read the leaflets, and did not feel with similar products have any great difference; when customers or agents to listen to the product introduction, but the effect is poor; if the product belongs to the high-tech products, and the advantages of similar products is difficult to see in the appearance of the product, can only look at the performance, and the performance of the advantages of the product is only based on the said that the customer is often skeptical; the customer to the The introduction of the time is very short, in such a short period of time to the main advantages and features of the product can be clearly introduced to the customer is really not easy, coupled with nervousness, often incoherent, the introduction of poorly organized. Audiovisual marketing can help companies to solve this problem. "Audio-visual marketing" concept is the core tool of a product video, the following brief introduction to its three advantages: large amount of information: a 15-second commercial can only appeal to a single piece of information, while a product video can be based on specific content, any length, the need to tell the audience and the tray, so that the product characteristics, features, mechanisms and The use of methods to be more comprehensive, clearer show, help establish brand affinity. Convenient and effective: with the introduction of the enterprise or product promotion video, business leaders and marketing personnel no longer need to repeatedly to dealers or direct customers to make a tiresome introduction; because of the detailed appeal of the promotional video, and can be added to the user's feedback attitude and efficacy of the comparison, can effectively arouse the audience's desire to buy. Low cost: 3-5 minutes of product videos, only 2-10 million yuan of filming costs, compared with hundreds of thousands of dollars or even millions of dollars of advertising film production to save a lot of money. And the broadcasting fee is also much cheaper than the hard commercials.

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