The "Joint Venture Mode" of Goddess Clothing Warehouse, the Road of Women's Wear Reform in Physical Stores

In the headquarters of Goddess Clothing Warehouse, like many large enterprises in full of green, the company is awe-inspiring, neat and orderly, showing the scene of modern enterprises everywhere. From traditional clothing to the operation of innovative joint venture mode, the resilience of Goddess Clothing Warehouse in complex market changes is admirable, and even its every move will attract the attention of many industry scholars, marketing experts and people inside and outside the industry.

In today's clothing market, the direct selling model has been implemented for many years. Why is it taken as the new terminal optimization and upgrade direction by Goddess Clothing Warehouse? For the joint venture, what is the next chess game of Goddess Clothing Warehouse?

As we all know, the emergence of e-commerce subverts the traditional retail industry, and its low price makes many consumers turn to online shopping. Traditional physical stores have been impacted by the Internet, and began to seriously lack customer traffic. In recent years, the competition between e-commerce and physical stores has never stopped.

During the market downturn, many brands closed their stores to control costs and reduce risks by reducing the scale of channels. However, the platform of Goddess Clothing Store continues to open joint stores against the trend. In the view of Goddess Clothing Store, despite the rapid development of e-commerce, physical stores still have their reasons for existence. The characteristics of physical stores are irreplaceable by e-commerce. Physical stores are not only the needs of real life, but also the needs of consumer experience.

This determination mainly comes from these aspects. First of all, at present, the women's clothing industry is in a situation of "sailing against the current, not advancing or retreating". In the face of difficulties, only breakthrough and innovation can win development, and the goddess clothing warehouse undoubtedly chose "forward"; Secondly, relying on the strong support of the platform of Goddess Clothing Store, fast and fashionable products, professional and efficient team, excellent management and operation ability and perfect terminal retail system can provide strong support for the large-scale opening of Goddess Clothing Store.

The biggest advantage of Goddess Clothing Store is undoubtedly the mode of online and offline integration. The online platform of Goddess Clothing Store is launched, and it also provides support services for offline stores. Through the investment promotion with zero inventory, zero risk and zero joining fee, the sales pain of manufacturers and the inventory problem of traditional stores are solved, and the "shortage" and "short board" and "WeChat business" of traditional e-commerce are remedied, with light entrepreneurship+joint venture+crowdfunding+sharing+internet plus. At the same time, in order to expand the store quickly and operate on a large scale, it only takes 20,000 yuan to open a boss to join a physical store and match the corresponding goods according to the size of the store.

Joining the Goddess Garage has ten advantages:

1, there are hundreds of brands, factories and tens of thousands of colors to choose from.

2. 100% company delivers goods free of charge, and the deposit due is fully refunded, so the delivered goods are worry-free.

3. The company regularly changes the new model every 10 day, and there is no worry about returning the goods.

4. 100% of the clothes that can't be sold are returned to the new model.

5. From the preparation of opening a store to the operation and management of opening a store, the company follows up and guides the whole process, and there is no worry about opening a store.

6, online and offline channels, members to promote the commission system, sales worry-free.

7. Free online store and online stereo store marketing.

8. Partner crowdfunding system, rapid withdrawal of funds, resource sharing, crowdfunding model.

9, gathering popularity, the group model benefits customers.

10, * * * exclusive designer, high-end personal tailor, tailored.

After the baptism of the times, the operation mode can finally win the reputation of consumers and gain the recognition of the industry. The redefinition of the function of the physical store by the platform of Goddess Clothing may give new enlightenment to many struggling women's clothing enterprises in the traditional retail industry, and also open a guiding road for Goddess Clothing to join the national investment promotion and rapidly expand its stores.