What is typesetting and how to typeset it?

Typesetting refers to the process of typesetting the original text into a specified layout according to the design requirements. Books, magazines and other printed books are all based on text typesetting. At present, there are three typesetting methods: type typesetting, manual typesetting and computer typesetting.

Typesetting method

Text typesetting skills:

Characters are an important part of human culture. No matter what kind of visual media, words and pictures are two major elements. The arrangement and combination of characters directly affect the visual communication effect of the layout. Therefore, text design is an important composition technology to enhance the visual communication effect, improve the appeal of works and endow the layout with aesthetic value. ?

The main function of writing is to convey the author's intention and all kinds of information to the public in visual communication. To achieve this goal, we should consider the overall appeal effect of words and give people a clear visual impression.

Therefore, the characters in the design should avoid complexity and confusion, make people easy to identify and understand, and avoid designing for the sake of design, forgetting that the fundamental purpose of text design is to better and effectively convey the author's intention and express the design theme and idea.

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The development trend of modern newspaper layout

In newspaper competition, the most important thing is the dispute over editing, returning to news, returning to layout, fighting for exclusivity, fighting for fist columns and even fighting for planning. Let's analyze and study the trend of modern layout planning:

1, abnormal creation. The personalized design of modern newspaper pages is unforgettable. Take Beijing Youth Daily as an example. The visual image of "heavy eyebrows and big eyes" shoots readers at the speed of "three steps and five seconds". Strong visual impact and bold and unique news perspective have brought a lot of shock to the newspaper industry and won countless applause and doubts. It is still a model for domestic newspapers to learn.

2. Graphic integration. Paying equal attention to words and pictures, making good use of pictures in the layout can not only beautify the layout, but also improve the quality of the layout, so that readers can easily obtain information in the enjoyment of visual beauty.

3. News clustering. In the face of fierce competition, it is the key to the success of the newspaper to seize the opportunity on the "breakthrough point" of the news. Special planning was made for some expected major news, and news clusters were created.

4. Thematic serial. For example, it is reported in two sessions every year that Southern Metropolis Daily generally contacts people's lives from different entry points and completes a series of news. Ordinary people can easily understand the spirit of NPC and CPPCC when reading the real life around them, which invisibly enhances the readability, authority, interactivity and affinity of newspapers.

People's Daily Online-Summary of Layout Characteristics of Modern Newspapers

Baidu encyclopedia-text typesetting